YouTube has been a potential social application for quite a long time now. Though the landscape of social media marketing is continuously changing with time with the advent of new social applications, it hasn’t brought down YouTube’s value.
Currently, 79% of total internet users have a YouTube account. This shows how people have a strong bond with this social application. Here we list some of the best working strategies that will help you skyrocket success on YouTube.
The Combination Of A Stellar Thumbnail And Caption
Thumbnails and captions play a dominant role in driving people to your videos. They act as the gateway for the users to watch the video. So, try to craft them in such a manner that will drive the viewer to watch a video. No matter how intriguing the video is, if the thumbnail and captions are not present in a convincing manner then you cannot achieve success on this platform.
Add the keywords in both caption and description, which will elevate the visibility of your videos. You can also add a piece of valuable information about the speaking subject in the video description. This could act as a propellant, driving the viewer to watch the video.
Grab Attention Instantly
Due to the presence of an enormous amount online content, people don’t care about switching from one video to another. You have to convince a viewer to continue watching your video within the first 10-15 seconds of it starting.
Give utmost importance to this time duration and come up with gripping content. This will improve the retention rate of your video. So, before going into the content, give an overview of what you are about to focus on in the video. I reiterate to do this only if you are confident about the quality of the content.
Launch Effective Ads
YouTube has a wide range of ads. Among them, True view discovery ads and bumper ads are effective ad formats that will assure growth to you on YouTube.
True View Discovery Ads
This type of ad will help you in getting in touch with your target audience quickly. These ads will appear to the view of people whose search results are relevant to your content.
For instance, let us consider that you have a YouTube channel focussed on mobile phone reviews. If a person searches for the review for any newly launched mobile, chances are high for your video to appear in his search result. Thus, these ads will make you familiar with your target audience. True View Discovery Ads will appear in the top corner of the search results. Therefore, it will easily grab the attention of the viewer.
Bumper Ads are short video ads that last for six seconds. This ad appears before the beginning of a video. So, if you deliver enchanting content and able to provide a valuable message within six seconds, this kind of ad will work for you efficiently.
Share Across Multiple Channels
Today, people are present across various platforms, unlike ten years ago. Since people are segmented across multiple social platforms, sharing your videos will increase your subscribers count.
Before choosing a medium to promote your videos, do the necessary research about the platform, and ensure whether your target audience is present there. Thus, this measure will help in generating a new audience for your videos.
Maintain A Strong Bond
Beyond the quality of the content you offer, the relationship you sustain with your subscribers and viewers will help you have sustainable growth on this platform. If someone comments on your video, respond to them. Take it as a chance to get one step closer to your viewers. Frame your conversation accordingly.
If possible, get to know the person’s email address. Emails are a perfect tool to develop a personal relationship with someone. So, send updates or about new modifications in your channel through email.
YouTube is the second largest search engine next to Google. Next to entertainment and music, ‘how to’ videos have a reasonable retention rate on YouTube.
Apart from looking for entertainment, it is also considered as an educational tool for YouTube users. Thus, the multifaceted nature of YouTube will help in sustaining its place in the long run.