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Most businesses today use social media to communicate with their customers and promote their businesses. But, not all of them do it well. Merely having a Facebook page with necessary information about your business, a link to your website, and sharing frequent links to your products won’t work. In this article we'll look at some of the ways you can make your social media accounts work for you. … Read More »
All business owners know that social media marketing is important. You’ve set up your social media platforms, you’re posting regularly, but you’re still not seeing the results you want. Take your social media presence to the next level with these tips, that are for those who are already getting the basics right. … Read More »
Having a strong online presence is essential for any business to survive today. To start with, you need a website that showcases your brand to the internet audience. Additionally, you must invest in a digital strategy to market your website. And it does not make a difference whether you run a startup, small business or large enterprise; a digital marketing plan is mandatory for extending your reach and achieving the growth targets. So, what are the components that make a successful marketing plan? Let us list them for you. … Read More »
It is true that most startups find it extremely difficult to get their brand noticed amidst this huge crowded marketplace. However, if you follow a few specific steps then this tough job will become relatively easy. You will also have enough left for marketing not having to spend much on product development. There are lots of low-cost channels out there that are useful. Use of social media channels is the best thing a startup can do to attract more followers towards their brands. Once you have attracted your followers, you must then focus on encouraging them to stay with your site. This article looks at some ways you can get your brand out there. … Read More »
We will assume that, at some point or another, you have probably read or heard the term “influencer”. Whether you know what it actually means, though, could be a very different matter. It can seem a very marketing-related word – but, ironically, also fly in the face of traditional marketing. You have probably often interacted […] … Read More »
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