It is true that most startups find it extremely difficult to get their brand noticed amidst this huge crowded marketplace. However, if you follow a few specific steps then this tough job will become relatively easy. You will also have enough left for marketing not having to spend much on product development. There are lots of low-cost channels out there that are useful. Use of social media channels is the best thing a startup can do to attract more followers towards their brands. Once you have attracted your followers, you must then focus on encouraging them to stay with your site. This article looks at some ways you can get your brand out there. … Read More »

We will assume that, at some point or another, you have probably read or heard the term “influencer”. Whether you know what it actually means, though, could be a very different matter. It can seem a very marketing-related word – but, ironically, also fly in the face of traditional marketing. You have probably often interacted […] … Read More »