Businesses are usually more attractive to potential customers if they participate in some type of philanthropy. Customers like to support good causes so they are more likely to purchase products and services from companies that commit a portion of their profits to improve their communities. Your company may also look more appealing to venture capitalists if it proves itself to be philanthropic. You obviously need your business to generate a profit so it can continue operating so you need to find a good balance between philanthropy and profit. Here are six cost-efficient ways you can incorporate philanthropy into your business practice. … Read Article »

There are many lead generation strategies you can try to acquire new leads and new customers. In this digital age, it is becoming a lot easier for a company to get customers because there are so many channels available. A company can simply use one of the hundreds of methods available and build a successful enterprise. In this article we'll look at some of the ways you can smartly generate leads for your company. … Read Article »

It wasn’t until the Coronavirus hit that many companies tried remote working for the first time. Companies around the globe are seeing the benefits, even while working under the strains of a global pandemic. But will they continue to work remotely when lockdowns are over? Here’s why we think they will. … Read Article »