How To Create A Marketing Strategy For The Non-Tech Savvy?
You can’t grow your business without having a solid marketing strategy in place, but how do you go about coming up with one if you’re not tech-savvy? Don’t worry, we’ve got you covered!
So, you have the best service or fantastic product to offer to your customers but online marketing sounds overwhelming? Don’t fret! We have designed this blog specifically for our non-tech-savvy entrepreneurs to help them create the best marketing strategy and reach their ideal customers with their unique offerings! Let’s get started!
Admit it! We all love being our boss and working on our own terms. While some people think and forget, others work towards converting this into reality just like you. However, not everyone who aspires to become an entrepreneur possesses technical know-how. But it doesn’t mean non-tech-savvies cannot become a successful businessperson.
If you are stepping into the business world and the marketing realm is making you overwhelmed, you are not alone.
Unstable social media algorithms, coding, and constantly changing buzzwords can leave anyone scratching their head. Many novel entrepreneurs find online marketing confusing as this domain changes every minute.
Don’t worry anymore! We are here to help fantastic entrepreneurs like you who are charged with passion but have less technical knowledge to create the finest marketing strategy.
Keep reading, learn all the details of marketing, and create a powerful strategy that connects with your audience, and gains you more customers.
Sounds good? Let’s dive in!
Marketing is all about connecting with your prospective customers to increase awareness of your business and all that you offer. It is a process of creating, communicating, offering, and engaging your ideal customers with your business. On the whole, marketing is a range of activities to make people aware of your offerings including optimizing service or product pages to persuade them to purchase from you.
The following pointers highlight the significance of marketing for businesses:
Engagement
The business world is immensely competitive irrespective of the niche, so it is vital to keep customers engaged. Here, marketing is an effective tool to engage customers and attract new leads by creating content around your offerings and spreading awareness about them.
Reputation Building
Reputation can make or break any business. Marketing aids businesses to build and maintain their reputation. This tool helps entrepreneurs understand the expectations of their customers and meet them efficiently.
Establish Relationships
To attain success, business owners must build long-lasting relationships with their customers. Marketing helps in establishing strong relationships with customers because it is based on their behavior, demographics, wants and needs, etc.
Increase Sales
Marketing is done on a large scale across various platforms to advertise your products and services. This helps businesses to boost sales as they reach a wide audience through marketing.
Setting SMART Goals
A booming business is what everyone aims but to convert this vision into reality, you need an appropriate roadmap. Here, SMART goals kick in which is capable of translating your marketing goals into measurable results.
You Might Also Like: Getting Ready For Resolutions: Set S.M.A.R.T Goals
SMART stands for Specific, Measurable, Achievable, Relevant, and Time Bound. SMART marketing goals are great for non-tech-savvy entrepreneurs.
Specific
You need to be very specific about your goals. Aim for a 30% increase in website traffic within a particular period rather than just pursuing increasing brand awareness.
Measurable
How do you measure your set goals? Determine measurable metrics to gauge the success of your goals such as email signups, website visits, engagement in social media platforms, etc.
Achievable
You should aim for a realistic goal. You should set challenging goals that are attainable after considering your resources like time, budget, staff, etc.
Relevant
You should align your marketing with your business goals. For example, do you want to generate leads, establish brand recognition, or increase sales?
Time-bound
Once you have decided on your goals, set a deadline to achieve them. This is because a specific time frame creates urgency to attain goals while keeping track of your progress.
Now you have understood what marketing is, its significance, and how SMART marketing goals help your business. Let’s get down to the top methods to carve the best marketing strategy for your business which doesn’t need any technical expertise.
How To Create A Marketing Strategy For The Non-Tech-Savvy?
Marketing is vast and the technical terms can overwhelm business owners who are not aware of the used terminologies. For them, thinking of crafting strategies to promote their business’s products and services might seem daunting.
To help our non-tech-savvy entrepreneurs create result-oriented marketing strategies, here is the list of steps that aid in achieving their business goals.
Choosing The Right Marketing Channel
No matter how compelling your brand message is, if you are unsure how to share it with your target audience, there is no use. To put across your brand message to your audience, you need to pick the right marketing channel where they are spending time to capture their attention. You can go through the following points to select the right marketing channel for your business.
Identifying Target Audience
Before selecting the right marketing channel for promotion, you must understand your ideal customer. To identify your target audience you need to ask yourself the following questions:
- Who you are trying to reach with your offerings? Understand demographics (age, income, location), their interest, and online behavior.
- Where does your prospect spend most of their time? It could be websites, social media platforms, magazines, etc.
- How do they learn things or consume the information they need? It could be watching videos, listening to the radio, navigating websites, reading blogs, etc.
You can identify your target audience via market research, creating buyer personas, and competitor analysis. You can conduct surveys, collect customer data, and assess existing customer base.
You Might Also Like: Marketing: A Step-By-Step Guide For Segmenting Your Audience
Analyze what your competitors are up to, whom they are targeting, and what marketing channels they are using to promote their products.
For creating buyer personas, you can come up with a fictional ideal customer profile to visualize the type of preferences and needs they have.
Digital Marketing Or Traditional Marketing
Once you have understood your target audience, the next step is to choose the right marketing channel. Here you get two options i.e. traditional marketing and digital marketing.
Traditional marketing encompasses all tried and tested methods of promoting products and services. This type of marketing is decades old such as:
- Direct Mail (postcards, flyers, and catalogs).
- Print Ads (magazines, newspapers, brochures, and flyers).
- Broadcasting advertising (radio, podcasts, and television).
Digital marketing is the newest form of marketing which leverages the power of technology and the Internet. It includes all the methods to promote and sell offerings via mobile devices, the Internet, social media, etc. This type of marketing includes:
- Content marketing (blogs, videos, articles, and infographics).
- Email Marketing (promotional emails, offers, and newsletters).
- Social media marketing (Instagram, Twitter, Facebook, etc.).
- SEO (search engine optimization) or web optimization to secure a high position in search engine results.
- PPC (pay-per-click) ads (includes running targeted ads on social media platforms or search engines).
Select the Right Platform
Once you have the right data of your ideal customer and decide the type of marketing you want to choose for promotion, it is time to pick the appropriate channel to reach your target market. To select the right platform consider the following:
Preferences
Understand the preferences of your target audience. Research where they are spending more time both online and offline.
Marketing Goals
Determine the goal of your marketing. Are you looking to generate leads, increase brand awareness, or boost sales?
Budget And Resources
Gauge the available resources and check your budget. Some platforms offer more cost-effective marketing tools than others. Check what suits your budget and resources.
Based on your research, the choice of marketing channel could be social media platforms, email marketing, radio, TV, etc. Understand these points to create a targeted marketing campaign to reach your ideal customers effectively.
Creating Marketing Plan
A marketing plan is an advertising strategy that your business implements to promote and sell products and services. A strong marketing plan not only helps you identify your target market and the best methods to reach them but also aids in quoting the correct price for your offerings and measuring their effectiveness. To create a marketing plan, you need to:
Outline The Process
Remember the SMART marketing goals we discussed in the above points, it will again help you outline the marketing process. Reread it and make sure that every goal matches your marketing objectives. Now, you will do the situation analysis where gauging all your existing marketing efforts comes into the picture. Understand what you are doing, and analyze what is working and what is not. Once you have your findings, you can make improvements accordingly.
Now, based on your selected marketing channel, you will create marketing tactics for each. Research all the tactics that will help you achieve your goals. This could include developing email campaigns, and social media posts, designing flyers for local events, and running short ads on TV, radio, etc.
Creating Compelling Message
By now, you have successfully understood your target audience, picked the right type of marketing suiting your needs, selected the right platform, and have outlined the marketing plan. It is time to create compelling, clear, and appealing marketing messages that resonate with your ideal customers.
Here are some quick tips to craft compelling marketing messages:
Benefit Focused
Rather than focusing on your product or service features, explain the benefits. Explain how your offerings can solve your target audience’s problems and improve their lives.
Concise And Simple
Not only you, but countless businesses are aiming to capture their target audience’s attention. People get bombarded with different marketing messages every day. To stand out and get clicks, use a captivating and clear message. It should be written in clear language without any jargon.
USP (Unique Selling Proposition)
No matter how unique your niche is, every industry is ferociously competitive. You need to identify your unique selling proposition to find out what sets you apart from the competition.
Strong CTA (Call-To-Action)
CTA is designed to prompt quick response or persuade immediate sales. It encourages your prospects to take the next action. When you end your marketing message, always include a CTA, it can be visiting your website, signing up for a form, etc.
Building Marketing Budget
Budgeting is vital, especially if you are handling a small business. The following tips will help you develop a realistic marketing budget.
Deciding Marketing Budget
You need to come up with a figure or percentage of your estimated revenue for marketing. This might range between 5% to 10% depending on your business size and growth. You can also decide marketing budget based on specific goals.
Marketing Channels
Every marketing is different from the other. Research and analyze which channel offers good ROI (return on investment). Based on your findings, allocate a big portion of the budget to highly performing channels.
Exploring Options
Not all marketing channels are expensive or want you to invest money. You can utilize social media channels to attract organic traffic before jumping to paid ads. Consider building an email list and sending the targeted newsletter to promote your offerings before making a heavy investment.
Measuring Success of Marketing
Once you have successfully launched your marketing plan and are reaching your prospective customers actively, you need to understand whether it is working or not. You need to track your marketing performance based on key tracking metrics such as:
Website Traffic
Total number of visitors, people who contacted you within a specific period, number of page views on the website, and source of traffic (social media, search engine, etc.).
Engagement
Likes, comments, and shares on social media channels, email open rates, people clicking on links mentioned in the marketing messages, and average time spent on a particular web page.
Conversion
Number of leads captured via social media, website, email signups, forms, and people who converted into paying customers, etc.
Based on your findings, learn what is working and what is not. Make needed improvements in all the areas that are not driving results. This way you can optimize your marketing efforts and ensure that each strategy brings expected results.
Wrapping Up
Most non-tech-savvy entrepreneurs feel marketing is very complicated and filled with strange words. But, not anymore.
By now, you have understood what marketing is and how you can craft a compelling strategy, even without much technical knowledge.
From understanding your target audience and choosing the right marketing channel to measuring the success of your efforts, we have put together all the necessary steps to achieve your business goals with a strong marketing strategy.
Now, come up with the finest marketing strategy and connect with your audience like never before.
Good Luck!
- Follow Naveen Kumar on:
