Doing crafts as a hobby can be remarkably therapeutic. But when someone feels that they’re skilled enough to turn what was previously a hobby into a new business, that’s a different approach altogether. In this article we look at how you can pick the right platform for your business, how to market it and the importance of building a brand. … Read More »

You need to make sure your small business isn't dragging any dead weight to stay competitive. Here's how you can streamline your company. … Read More »

Marketing is among the essential components of business success. Marketing significantly affects a business, which explains why managers and entrepreneurs try their best to achieve marketing goals. A marketing strategy or campaign can make or break your business, irrespective of its industry. The first step should be to understand the impact of marketing on your business success. Having understood how marketing impacts the success of your business, you can design an effective marketing campaign. … Read More »

Technology exists to make things easier and that can be a big help to any business. If you are a business owner, one easy way for tech to help you is through business software. Find out how it can be done. … Read More »

Understanding where your website is going right or wrong can have a huge impact on your decision making with your business’s website. Data driven decision making should be at the core of any informed business choice. The right tech stack will help with the data gathering process but paying the correct attention to the right metrics can be the difference between a failing website and a successful one. Therefore, we are going to talk about some of the main metrics you should be focusing on to gauge your websites success. … Read More »

More and more people are turning to the world of online business these days, and it is easy to see why. There are many opportunities in that realm, and what with the Coronavirus keeping people at home more, it is natural enough to want to know what you can do to earn more money from home. The truth is that setting up an online business is pretty straightforward once you know what you are doing. In this article, we are going to discuss some of the major aspects of doing it, so that you can get started in the best possible way. … Read More »

Content Marketing is provided to businesses that look forward to establishing their brand's presence, build a following, and have a successful startup in the market. Content marketing is a strategy that involves content to be marketed in such a way that businesses can gain online presence and stand out. … Read More »

Research shows that 71% of executives are worried about productivity and continuity during the pandemic, partly fueled by a shift to remote working. The world is starting to transition back to a new form of normality, but this comes with additional rules and regulations in place in a bid to protect everyone and slow the spread of COVID-19. Of course, this will translate into almost every workplace too, resulting in people’s job descriptions altering to meet new demands and a shift to working from home on a more permanent basis as businesses adapt and attempt to stay afloat. … Read More »

Tracking finances is every business’ core necessity. It helps in taking important decisions based on the financial status of the business. While large businesses do consider services like accounting and financial bookkeeping as important business parts, often small businesses consider doing their own bookkeeping and accounting. However, as small businesses grow, at some point of time, accounting becomes so crucial that they need professional help rather than handling their own bookkeeping. Here we are going to discuss in detail as to when a small business needs accounting & bookkeeping services and why outsourcing is the best available option. … Read More »

Health and safety in the workplace is a very broad topic that covers a vast array of areas for you as a business owner to cover. However, if you are a new business owner, or are going to become a brand new employer of staff members then you must make sure that you are taking health and safety very seriously. … Read More »