Every business needs to have customers or clients in order to succeed. They are the lifeline of every business, however you may encounter clients that look like they’re doing great but are actually hiding their financial problems under the corporate rug. These clients can be a problem for you as you have provided services, products or both to them already and it could cause you to face financial problems yourself if they are unable to pay their dues. The first step  to protecting your business is to make sure that you know the early signs that your clients may be having financial problems. … Read More »

With all that has happened around the world amidst the coronavirus pandemic, there has come a new understanding behind the way businesses and consumers function. In the short time that people have been sheltering in place and social distancing, many businesses have been forced to close their brick-and-mortar operations and some new lessons have certainly been learned. But what exactly have we learned so far and what can we do with this new information? … Read More »

Businesses are usually more attractive to potential customers if they participate in some type of philanthropy. Customers like to support good causes so they are more likely to purchase products and services from companies that commit a portion of their profits to improve their communities. Your company may also look more appealing to venture capitalists if it proves itself to be philanthropic. You obviously need your business to generate a profit so it can continue operating so you need to find a good balance between philanthropy and profit. Here are six cost-efficient ways you can incorporate philanthropy into your business practice. … Read More »

Over the years, you would have thought that businesses understand what works and what doesn’t from a marketing perspective. After all, there have been countless eras, from the Mad Men-style “the customer is always right” to “permission advertising,” from which to learn the dos and don’ts of shaping the consumer experience. … Read More »

There are many lead generation strategies you can try to acquire new leads and new customers. In this digital age, it is becoming a lot easier for a company to get customers because there are so many channels available. A company can simply use one of the hundreds of methods available and build a successful enterprise. In this article we'll look at some of the ways you can smartly generate leads for your company. … Read More »

When you manage a national or international corporation, it's only natural to assume that all aspects should be done in-house. In reality, though, embracing outside support could be the key to unlocking optimal efficiency for your company. As long as you select the right types of support. Here are some of the most important areas where outside support can transform your business for the business. … Read More »

It wasn’t until the Coronavirus hit that many companies tried remote working for the first time. Companies around the globe are seeing the benefits, even while working under the strains of a global pandemic. But will they continue to work remotely when lockdowns are over? Here’s why we think they will. … Read More »

Any ardent marketer understands the need for videos as a marketing strategy. With most consumers preferring video, most video marketing content tend to reach more target audience. It also helps your page rank higher in search engines with a better conversion. Not all video works the same; you need different videos for different projects. Here are the main types of videos you have to know for your marketing needs … Read More »

The world has stepped into the digital era. Everything in the world has a digital presence, whether it's a person, thing or company, you are bound to find them on the digital platform. The same thing goes with the businesses as well. Having a presence on the online platform has become very important for the business, as most of their audiences spend the most time on the digital platform. … Read More »

Every business owner knows that marketing plays an integral role in the productivity and performance of their firm. Therefore, most will naturally pay a lot of attention to this aspect of the operation. Sadly, that doesn't stop the vast majority falling into common traps. So, what are the common issues that new marketers face, and how can they be overcome? Here's all you need to know. … Read More »