Understanding where your website is going right or wrong can have a huge impact on your decision making with your business’s website. Data driven decision making should be at the core of any informed business choice. The right tech stack will help with the data gathering process but paying the correct attention to the right metrics can be the difference between a failing website and a successful one. Therefore, we are going to talk about some of the main metrics you should be focusing on to gauge your websites success. … Read More »

Any ardent marketer understands the need for videos as a marketing strategy. With most consumers preferring video, most video marketing content tend to reach more target audience. It also helps your page rank higher in search engines with a better conversion. Not all video works the same; you need different videos for different projects. Here are the main types of videos you have to know for your marketing needs … Read More »

Every business owner knows that marketing plays an integral role in the productivity and performance of their firm. Therefore, most will naturally pay a lot of attention to this aspect of the operation. Sadly, that doesn't stop the vast majority falling into common traps. So, what are the common issues that new marketers face, and how can they be overcome? Here's all you need to know. … Read More »

Your digital business is probably relying heavily on the traffic to your site and the way in which you navigate around daily tasks. If you use any type of software, it’s paramount that you are sure it is upgraded to the necessary new model and in good working order. In this article we look at ways you can use digital tools to improve your business. … Read More »

Content marketing is an affordable and effective way of driving traffic to your business. That’s why everyone uses it and because everyone uses it, if you want it to be as effective as it can possibly be for your business, you’re going to need to up your game. Ready to level up your content marketing? Here are some tips to get you started … Read More »

Everyone knows that the online world is growing at a rapid rate every single year. If you are starting your own business - or you are trying to further your existing business - you need to know how to take advantage of the internet. A big part of taking advantage is in your internet marketing strategy, and it’s one you need to pay attention to if you hope to be able to get your message across to your audience. The benefits of internet marketing will give your business everything that it needs to attract the right customers at the right time. So, before we go into the six most important ways to advertise your business, let’s check out a few of the benefits of going online to do it! … Read More »

When it comes to getting your brand out there and connecting with your customers, traditional marketing ploys still work. It makes sense to spread your net wide and make use of all available channels. That said, this digital age we live in makes digital marketing perhaps the most important nut to crack. … Read More »

The term Geofencing can sound too tech-savvy for those who aren’t aware of it. If you are someone who has always wondered how your favorite retail store knew you entered the mall and notified you with a sale ad, well don’t be surprised as that wasn’t your shopping angels. That’s marketing at work. Being one of the most effective and increasingly popular digital marketing tools, Geofencing has marked its place to stay. It’s easy to use, highly effective and has proven to be a strategic marketing tool for brands. … Read More »

Having a strong online presence is essential for any business to survive today. To start with, you need a website that showcases your brand to the internet audience. Additionally, you must invest in a digital strategy to market your website. And it does not make a difference whether you run a startup, small business or large enterprise; a digital marketing plan is mandatory for extending your reach and achieving the growth targets. So, what are the components that make a successful marketing plan? Let us list them for you. … Read More »