For local businesses(in a separate area or small town), success on Instagram isn’t only the number of followers, but also the ability to convert each of them into a buyer. The task of every entrepreneur is to do this through Instagram account management.
Below are some tips on how to promote your Instagram business in a limited geographic area.
1. Product In Action
The best way to show your company’s involvement in the community is to show the changes that customers have experienced after purchasing your product. Since Instagram is a visual platform, it is the perfect channel to show these changes. By showing your service or product in use, you allow buyers to visualize the value of your brand.
When creating images or videos, be sure to use local attractions or famous locations. People love seeing recognizable places on the screen. This makes it easier for customers to relate your product to their life.
2. Increased Activity
Instagram, like any other social media platform, is a community. Since your business is part of a local community, you need to demonstrate that you are inseparable from it. Publishing content alone is not enough to increase activity.
To establish your reputation on Instagram, you need to be active on the pages of influencers in your region or other brands, including direct competitors. Leave comments and interact with the audience on other people’s profiles. This can help you lay the foundation for your future customer base.
3. Local News Feeds
Public events have always been one of the main news feeds for creating relevant content. At the local level, this becomes even more effective. It is necessary to follow the regional agenda to be aware of hot news, upcoming events, and holidays. This is another reason why you should follow competitors or public persons. Their pages may help you indicate key events or trends in your location.
4. Local Content Repost
Another opportunity to improve the reputation of your company on Instagram and the local community are regular repost of posts from other users, businesses, or celebrities in your location. This can help you attract the attention of this page’s subscribers.
When you share content created by real people and understandable to a specific audience, this makes your brand look more open and social. Your company starts to resemble a friendly neighbor, which customers can trust. This approach creates a strong reputation for the company in the community while saving time and money for creating unique copyright content.
5. Localized Hashtags
To optimize the local reach of your Instagram page, you need to focus on localized hashtags. Instead of the hashtags index #eco-products, you can use #eco-productsBrooklyn. Hashtags in this sense replace keywords that help customers find the necessary product. To promote local business it is recommended to use geographical names like cities, districts, and streets. Moreover, the choice of an object should be made based on its size.
If you work in New York, it makes no sense to limit yourself to a hashtag with the name of the city. The territory is too large and has a high level of competition. Thus, your post can remain invisible in a large stream of others with a similar hashtag. Choosing the right hashtags are as important as business strategic planning, to ensure the proper work of your company.
6. Style Consistency
The emergence of a business on Instagram means its additional expansion into the media space. Although this is a unique service with specific tools, your content on Instagram should match with other platforms, especially in terms of corporate identity.
Most customers will follow your brand on different media platforms. If a company’s identity differs on your website, Instagram, and Facebook pages, this is likely to confuse your audience. The color scheme of illustrations, style of the text, and even headings should correspond to the consistent positioning of the company on the web.
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