Over the years, you would have thought that businesses understand what works and what doesn’t from a marketing perspective. After all, there have been countless eras, from the Mad Men-style “the customer is always right” to “permission advertising,” from which to learn the dos and don’ts of shaping the consumer experience. … Read More »

There are many lead generation strategies you can try to acquire new leads and new customers. In this digital age, it is becoming a lot easier for a company to get customers because there are so many channels available. A company can simply use one of the hundreds of methods available and build a successful enterprise. In this article we'll look at some of the ways you can smartly generate leads for your company. … Read More »

When you manage a national or international corporation, it's only natural to assume that all aspects should be done in-house. In reality, though, embracing outside support could be the key to unlocking optimal efficiency for your company. As long as you select the right types of support. Here are some of the most important areas where outside support can transform your business for the business. … Read More »

Any ardent marketer understands the need for videos as a marketing strategy. With most consumers preferring video, most video marketing content tend to reach more target audience. It also helps your page rank higher in search engines with a better conversion. Not all video works the same; you need different videos for different projects. Here are the main types of videos you have to know for your marketing needs … Read More »

Every business owner knows that marketing plays an integral role in the productivity and performance of their firm. Therefore, most will naturally pay a lot of attention to this aspect of the operation. Sadly, that doesn't stop the vast majority falling into common traps. So, what are the common issues that new marketers face, and how can they be overcome? Here's all you need to know. … Read More »

Your digital business is probably relying heavily on the traffic to your site and the way in which you navigate around daily tasks. If you use any type of software, it’s paramount that you are sure it is upgraded to the necessary new model and in good working order. In this article we look at ways you can use digital tools to improve your business. … Read More »

Whether you are an entrepreneur or a business person, it is highly probable that you spend a great deal of your time searching for ways that you can take your company to new heights. Now, while you may have come up with a few awesome ideas in the past, you may have found many of the solutions that you have implemented have only allowed you to see short term growth. … Read More »

What are brochures? No, it's not a philosophical question - it's simply aimed at helping you to see how brochures could help you to tap into previously uncharted areas of your marketing potential. Their small size makes them easy to distribute to - and pick them up in - the likes of offices and waiting rooms, but which industries should especially take note? … Read More »

Content marketing is an affordable and effective way of driving traffic to your business. That’s why everyone uses it and because everyone uses it, if you want it to be as effective as it can possibly be for your business, you’re going to need to up your game. Ready to level up your content marketing? Here are some tips to get you started … Read More »