The term Geofencing can sound too tech-savvy for those who aren’t aware of it. If you are someone who has always wondered how your favorite retail store knew you entered the mall and notified you with a sale ad, well don’t be surprised as that wasn’t your shopping angels. That’s marketing at work. Being one of the most effective and increasingly popular digital marketing tools, Geofencing has marked its place to stay. It’s easy to use, highly effective and has proven to be a strategic marketing tool for brands. … Read More »

Having a strong online presence is essential for any business to survive today. To start with, you need a website that showcases your brand to the internet audience. Additionally, you must invest in a digital strategy to market your website. And it does not make a difference whether you run a startup, small business or large enterprise; a digital marketing plan is mandatory for extending your reach and achieving the growth targets. So, what are the components that make a successful marketing plan? Let us list them for you. … Read More »

Why would you run a space at a business expo if you weren’t hoping to promote your brand or services to those in attendance? Some might consider this a waste of time, which wouldn’t be so egregious if setting up a booth didn’t also occur such a fee. It’s important to get noticed, and not only that, but to stand out from the crowd. That’s right, you should have your mind set on those ‘best of expo’ awards, because they can truly help your business shine in front of all the others. … Read More »

If you’ve recently signed up to attend your first trade show, the chances are you are feeling excited but a little daunted. You want to make sure that you haven’t forked out a load of money simply to sit twiddling your thumbs behind a stall for two days without any interest from passers by. … Read More »

We are all extremely adept at filtering out the boring advertisement we face on a daily basis. By now, you have likely ignored hundreds of YouTube advertisements promoting a certain free video game to download from the App Store. You likely only purchase fragrance as a gift, or when you have an event coming up, not because you saw someone cool on a motorbike in an advertisement. … Read More »

It is true that most startups find it extremely difficult to get their brand noticed amidst this huge crowded marketplace. However, if you follow a few specific steps then this tough job will become relatively easy. You will also have enough left for marketing not having to spend much on product development. There are lots of low-cost channels out there that are useful. Use of social media channels is the best thing a startup can do to attract more followers towards their brands. Once you have attracted your followers, you must then focus on encouraging them to stay with your site. This article looks at some ways you can get your brand out there. … Read More »