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At its worst, technology is a great way to procrastinate and avoid any sort of productivity. However, at its best, it can streamline our routines and help us achieve far more in the allotted time. There are tools and apps that are helping thousands of people be more productive, and people that work in the digital space, such as digital marketers, are in a better position to take advantage of these tools. … Read More »
If you think about the different departments that go into running a large and successful company, the “marketing” department is always going to be pretty prominent among them. That’s not really too surprising considering what an essential part of any business marketing is. But, when all is said and done, what does “marketing” really even […] … Read More »
Are you an entrepreneur struggling to build the popularity of your business online? Today it seems like search engine rankings and website traffic are the driving factors behind whether or not your website will yield any fruit in an online world full of countless competitors. In this article we look at some of the ways you can promote your content and grow your audience (and business) … Read More »
If you're looking to make money online, then there are a few important things you need to consider in order to get customers to your virtual door. In this article we give you a couple of tips to help get your started with your online business. … Read More »
If you're looking to expand your business in the New Year then you'll need to know what direction to take and surveys are a great way to find out what your customers are looking for. While you can set up a free survey on a variety of platforms, if you offer paid incentives you will get more responses and in this article we look at how you can run this type of survey. … Read More »
When you're running a small business it can be quite easy to think that you just need to set up a Facebook or Twitter account and that's enough to keep your customers happy but you need to keep track of certain things to understand whether these platforms are working for you. In this article David Webb takes a look at what metrics you need to keep an eye on and why. … Read More »
Starting up a franchise business is easier than putting up a traditional business because you are buying an established brand with loyal followers. This decreases the risk of failure because you are offering tried-and-tested products and services, which also eliminates the need to conduct market testing. While your franchisor will definitely help you with ads and promotion, you still have to learn how to effectively market your franchise business for more revenue. … Read More »
Some videos are able to attract lots of viewers, but most of them don’t make it past the first few seconds. That is why it is important to create videos that actually engage viewers, and keep them glued to their seats and make them want to react to the video. In this article we look at how you can engage your audience with a great video. … Read More »
Are you looking to market your new website or business? If you are new to marketing, you might not know where to start. Or you may understand the concept but are looking for out of the box ideas? Your ultimate goal is to get customers to use your products and services, so you need to show why they must have what your brand are offering. Well, here are some marketing hacks that every entrepreneur should now when publishing their own website. … Read More »
When it comes to taking your blog to the next level, for the majority of bloggers this comes down to monetizing their content; yet monetization is something that should come second to the primary goal of creating value to your audience. In this article we look at some simple tips to move your blog forward. … Read More »
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