A successful influencer will be able to increase the sales of your product by using sponsored posts that directly target your main demographics more efficiently. This article strives to outline just a few of the methods that influencers can use to increase your company's sales. … Read More »

More and more people are recognising just how important and integral name badges are becoming to businesses around the UK. Many few would have predicted that such a small product can offer so much to a company. Nonetheless, name badges offer huge benefits to the business, their employees, and their customers. They provide a source […] … Read More »

If you think about the different departments that go into running a large and successful company, the “marketing” department is always going to be pretty prominent among them. That’s not really too surprising considering what an essential part of any business marketing is. But, when all is said and done, what does “marketing” really even […] … Read More »

If you're looking to expand your business in the New Year then you'll need to know what direction to take and surveys are a great way to find out what your customers are looking for. While you can set up a free survey on a variety of platforms, if you offer paid incentives you will get more responses and in this article we look at how you can run this type of survey. … Read More »

When you're running a small business it can be quite easy to think that you just need to set up a Facebook or Twitter account and that's enough to keep your customers happy but you need to keep track of certain things to understand whether these platforms are working for you. In this article David Webb takes a look at what metrics you need to keep an eye on and why. … Read More »

Starting up a franchise business is easier than putting up a traditional business because you are buying an established brand with loyal followers. This decreases the risk of failure because you are offering tried-and-tested products and services, which also eliminates the need to conduct market testing. While your franchisor will definitely help you with ads and promotion, you still have to learn how to effectively market your franchise business for more revenue. … Read More »