The most successful marketing strategies of the past year all had one thing in common: they did more than just sell their brand. We think about the market, the world at large, and our role in it when we see campaigns that we like and that have the most impact. Global and national corporations can easily do this, but smaller enterprises must think beyond the box as well. By putting your innovative energies into your marketing strategies, you will help your company gain more customers and leads. Hence, here are the top revolutionary marketing strategies for 2021 that you can use in your campaigns for success.
You can start to get aggregate insights into how far your visitors are scrolling down on each page (across device types) and where they’re clicking by using various heat-mapping software. By doing so, you can also get a better image of their path on your website.
Tip: Data is only valuable if you use it to make decisions. It does you no good to see that only 30% of visitors are viewing your form. However, acting on that information and changing the website to move the form higher on the page so that it is available to 80% of visitors will make a big difference. Examine your data and make changes as needed. Patterns and themes of how people use the website can be discovered (or how they want to use your website). You will turn more leads, help them find what they’re looking for, and boost the overall user experience by modifying your site to fit your users’ desired workflow.
In any case, web design and marketing solutions for business websites should be an integral part of your marketing strategy and we can help with that.
2. Create Relevant Content That Your Audience Will Want To Read
Nobody wants to feel like they’re reading a textbook or a list of keywords strung together when they go online. Simply, stop stuffing keywords into your content. Content that is entertaining, innovative, and meaningful is what today’s online audience responds to. This is particularly true when it comes to blogging for your company.
When customers have concerns about what you do or how you can support them, they go to your blog first. They should look for posts with a sincere voice that respects and helps the reader. Your leads use your content to find answers to their questions, solve problems, and do their own analysis. If you don’t provide them with useful, easy-to-read material, they’ll go elsewhere to do so.
Most companies have begun to introduce personalization through outreach methods such as email marketing, but what if you could go much further? Begin personalizing the prospects’ and customers’ whole experience. You will build the experience that each prospect needs to see by completely embracing personalization. This can (and should) provide more information than just their first name.
4. Use Chatbots Intelligently
The way we use websites as customers has changed drastically. We no longer enjoy scouring a website for what we’re looking for. It takes much too long and becomes aggravating. As a result, we’ve resorted to chatbots. When visiting a website to find answers, an increasing number of customers are turning to chatbots right away.
Tip: Just ask for a user’s contact information if it’s absolutely necessary for your chatbot. You can request an email address so you can reply later, but requesting personal information creates a barrier. In any case, keep in mind that your chatbot should act as a resource rather than a gatekeeper.
5. Be Authentic On Social Media
“Authenticity” has been a marketing buzzword for many years, and companies are taking notice. Everyone is looking for new ways to demonstrate who they are to their clients.
Since it cuts out the marketing middleman, social media is one of the best ways to demonstrate the brand’s authenticity. Customers will feel like they’re having a real sense of what goes on behind the scenes if you post pictures and share stories. It also allows you to respond to customer feedback in real-time, as well as allow your company to communicate directly with customers and leads.
You’ll connect with your customers without ever making them feel like they’re being sold to if you take an authentic approach. People buy from other people, not from companies. Taking the curtain off your company and revealing your human side will help you build confidence.
Creative marketing is the next step to bring your business total success. However, in order to be able to use it in its full force, you should have access to the right tools, knowledge, tips, and experiences.
Next time when reviewing your marketing strategy make sure to come back to this article and make note of the mentioned tips and tricks.