A social media strategy should be a well-thought-out plan that guides the entire process from beginning to end. Whether you’re looking to attract users, increase engagement, craft valuable posts, or convert followers into customers, you must detail all of your goals.
If this is your first time putting together a comprehensive strategy or are looking for new ways to enhance your current social media plan, you’ve come to the right place! Here are 10 social media tips to improve your digital marketing strategy.
Blogs are not only great for SEO purposes but can give you content to post on your social media pages. If you’re blogging correctly by creating posts that engage and inform your audience, you can use these blogs on your social media page to drive traffic to your website. Not only that but demonstrating your knowledge about a particular topic or industry can help you boost your exposure while increasing your authority on the subject matter. As you can see from the excellent example below, Truliant FCU has an informative blog post about improving your credit score that’s relative to their industries niche.
Blogging is also a great way to collaborate with others, leading people to share your content and mention you to their followers. Include social sharing buttons on your blog so that readers feel encouraged to share them on their social media pages.
Infographics are an easy way to share educational information in a digestible manner. People love infographics because they can tackle complex topics easily and quickly. Infographics can be used to explain almost any topic, from how to do something to the science behind a product.
Suppose you’re using an infographic to share more general information that’s not specific to your brand or company. In that case, you can watermark it so that your work is attributed in the case that your infographic gets shared across the web. You can even have your infographic link back to your website so that you can gain traffic organically and passively.
Marketing videos perform better than simple images on social media because they allow you to communicate with your audience quickly and efficiently while providing them with visuals. You don’t have to be an expert at video production to create an effective video. For example, you can create simple 60 second videos that grab the viewer’s attention and inform them about how your product or service can benefit them.
Many influencers nowadays are gaining traction without the need of fancy equipment. However, if you want a high-end video, there are tons of professionals that can help you. They are equipped with digital marketing knowledge and will ensure your video gets the engagement you want to achieve.
Influencers are an integral part of successful marketing campaigns. Instead of using your own social media to connect with potential customers, you can work with an influencer to gain awareness among their followers, growing your online presence and more traffic to your website. Make sure to check out an influencer’s engagement rates just as you would your own social media platforms so that you can choose the right one for your campaign.
Ideally, you want influencers to have high enough engagement so your brand can grow. With that said, try not to focus on their followers too much. Their following is only one piece of the puzzle, and there are other aspects that you should take a look at before considering working with an influencer.
When working with influencers, remember that they are an extension of your brand, just like your employees and other contractors. Make sure that you’re working with those who have your same values and want to help your company succeed. You can even perform an employee background check before hiring them to ensure that they’re right for the job. This is crucial as you only want reputable influencers to be associated with your business. The last thing you want is to lose customers for working with a deceitful influencer.
To efficiently carry out your social media strategy, you’ll need to use content calendars that allow you to plan posts in advance. Since you’re likely working off a marketing strategy that’s been planned months in advance, your social media team knows what announcements are important to share on social media and can come up with the best way to communicate the message to your followers.
Content calendars ensure that you never miss an important post and can help you get ahead. Organizing your content can also help you evaluate your previous posts’ performance to help you determine the types of posts and messaging performs the best on your social media channels.
Creating a content calendar can be as simple as using a spreadsheet. However, there are also various programs that can assist with planning out content for your company. These types of software applications can go as far as to post blogs and social media posts for you at the desired time.
Whether you’re new to social media or beginning a new strategy, it’s important to reconsider the platforms you’re using based on your audience’s likes and interests. Consider your target audience and their age group, professions, and more.
The type of people you’re trying to attract and the type of business you’re in determine the right social media platforms for your marketing strategy. While you may think that posting on every social media platform is best because it gets the word out as much as possible, it could actually be interfering with your growth. If your social media team is focusing on all platforms when they should only be working on creating content for one, that’s potentially valuable time and money wasted. Your team may not have the assets to provide you with the best ROI.
For example, if you’re a B2B company, you may want to focus on LinkedIn rather than Instagram to provide you with access to professionals who would be interested in your services. Meanwhile, if you’re a brand that’s more visual and sells directly to the consumers, you may choose to focus your attention on Facebook and Instagram.
If you’re using multiple social media platforms to connect with your audience, you may benefit from social media marketing tools like HootSuite. These tools provide you with a one-stop-shop for all of your social media marketing needs, including scheduling posts and reviewing analytics.
Similarly, if you’re using Instagram, there are tons of tools available out there to help you make your posts more attractive and engaging. For example, a tool like HashTest can test hashtags before you use them so that you know whether or not they’ll perform well before wasting any time.
Always engage with your audience. Whether it’s responding to direct messages or replying to comments, the key to a successful marketing strategy is the human aspect. People use social media to directly communicate with the brands they purchase from, learn about products and services, and more. If you want your social media to be a success, make sure that your online presence revolves around your audience, not just about your business.
Analyzing your progress is important for determining how successful your future campaigns will be. With analytics, you can understand which type of content is best for your business so that you can create more of those posts. You should always track visits from social media, leads from social platforms, customers that are followers, interactions, engagements, and audience growth.
Your branding should be the same across all of your marketing efforts so that your business can be recognized for its colors, fonts, and messaging. Take McDonald’s, for example. People worldwide recognize those golden arches no matter where they are. This will help you stand out from the crowd and keep your entire marketing strategy cohesive.
Use the tips above to help improve your overall social media marketing strategy today! Remember, organizing yourself, your team, and your business is the first step to ensuring your social media platforms grow to your benefit and not against you.
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