Any ardent marketer understands the need for videos as a marketing strategy. With most consumers preferring video, most video marketing content tend to reach more target audience. It also helps your page rank higher in search engines with a better conversion.
Not all video works the same; you need different videos for different projects.
Here are the main types of videos you have to know for your marketing needs;
1. Sales Video
The sales video is the most used type of video. It embodies what every business is all about; persuading leads to buy your products and services. A compelling sales video grabs the attention of the viewer immediately. The only way you can convince the customer to purchase is if they can get to watch the video to completion. Consider opening the video with a question for the attention.
The video should also identify a problem the consumer faces and how to solve it. Once the consumer knows of the solution, you are free to introduce your product as the perfect. Lastly, never fail to submit a call to action to help you seal the deal. The viewers must have a clear path from your video to the solution.
2. Story Video
Everyone has time for a good story, your customers inclusive. There is no better way to create a relatability and intimacy with the clients than through a story video. The story videos are great for product launch, brand awareness, and improving customer relationships.
Getting the story video right takes time and investment. First, you need a compelling story that resonates with your audience. Next, you need the right characters to bring the story to life. Let the story present a challenge and how your business solves it.
3. Explainer Video
Explainer videos are some of the most important in marketing. If you get it right then, you are assured of ranking higher on search engines and more conversions. Explainer videos are great for sales generation and customer service. Having one on your landing pages presents the customer with your services without any hassle. Thus, the likelihood of loving your page.
Given the importance of the explainer videos, work with a reputable video marketing agency in Australia for the best results. The company should help you create the right content and a call to action.
4. Customer Testimonial
Trust is one of the most critical factors that determine if one purchase from you. A customer testimonial is a great way to build trust. People are willing to deal with you if they have a reference to your solutions. Ensure authenticity by providing supporting footage and avoid too much branding.
5. Social Media Video
Social has grown to be one of the most reliable customer sources. Social media are short and effective even with the sound on mute. Creating multiple social media videos allows you visibility among the several brands using the same strategy.
While video marketing is exploding, your content is the key to success. Have a video marketing plan to determine the type of video you need. Whatever the video, ensure it identifies the customer problems and the best solution.