It’s quite amazing that there are still healthcare clinics out there that aren’t marketing their practices. They’re still relying on the old-fashioned-approach: word-of-mouth in their local area.
But that approach is missing a trick. Yes – some clinics are still successful doing things the old way. But given the tools that are now available, that seems like a missed opportunity, not to mention the fact that most patients now expect clinics to have some sort of online presence.
So what can your practice do to compete with the other clinics out there? Let’s take a look.
Place Ads On Social Media
Believe it or not, many people will go to social media first for medical advice instead of seeing a professional. But that doesn’t mean that you’re out of the loops. You can advertise on these platforms just like any regular company, discussing how you can help patients and improve any health-related complaints that they may have. Ads should appear to your target demographic, especially if they make any searches related to the medical services that you offer. This way, you instantly make yourself the first clinic they think of if they have any medical complaints.
Create Professional Marketing Materials
It’s also vitally important for health professionals to create professional marketing materials. That’s because patients now expect clinics to adopt a similar standard of outreach as regular businesses.
Try to invest in health video production, talking about your staff and facilities. Make sure that you choose an agency that has experience creating professional-looking videos for medical practices. Also, get branding agencies to create a range of materials for you that you can deploy both online and in print. Make sure that they’re consistent with your overall image and the type of impression you’re trying to create publicly.
Get Patients To Submit Testimonials
Testimonials are perhaps the most powerful marketing tool for clinics, so obtaining as many as you can is a powerful marketing strategy. If possible, email your patients with a link that allows them to fill out testimonials on public review platforms, like Google. The more you can collect, the higher your overall credence with your audience will become. And the more likely people will be to choose you.
Publish A Newsletter
Believe it or not, patients are often quite interested in clinic newsletters. They want to know backgrounds about new staff, and any new equipment or treatments you’re making available. Often, simply little tidbits of information like this can completely change how people perceive your brand and make it much more likely that they will go to you when they have ailments.
Announce Changes In Press Releases
You can do something similar with press releases. Circulating information about your business in local publications is a great way to get people interested in what you’re doing and make your brand more prominent in the local community.
Lastly, always express your care and concern for patients in everything you do. Most people aren’t looking for the very latest treatments. Often, they just want a clinic with the emotional skills to help them overcome the problems they’re experiencing.