You can have the most amazing business idea that no one knows about. The most common reason for this is searchability, or the lack thereof. If potential customers can’t find you, a quality product or service doesn’t matter. It has to be available and searchable in order to thrive. Luckily, there are key ways to harness the power of the internet for good. Find out how to make any business searchable, regardless of industry.
1. Optimize Your Content
You can (and should) disperse relevant keywords into your content. There are even handy SEO content writing services that can help your searchability. Firstly, however, if you haven’t set a business name in stone, now is the time to pick an optimal one. There is a fine line between choosing a searchable name and a boring one. You want your audience to be able to figure out what you do just by the name, but if it’s too generic, it may not stick out. For example, a lawn care service shouldn’t just be called “Lawn Care Service”.
Sure, this is what people type in Google to find lawn care, but your name should show a little creativity. Stay away from names and locations in case your business changes. Play with words. You can make it obvious that you are a lawn care business while making the name more memorable. If you’re in the Philly area, perhaps, you could try something like “Jawns For Your Lawn”. The options are endless, but pick something that sticks.
Then, back to that SEO content creation, you can add pages to your website that include search terms. Here are some actionable points:
- Conduct keyword research
- Post consistently
- Optimize titles and meta descriptions
- Don’t “keyword stuff”
- Link internally
- Link to other reputable pages
- Guest post
There is a whole world of SEO out there. It’s an ever-changing industry. Once you’ve started, you don’t simply stop. It’s best to continue your SEO efforts, and asking for a little help is encouraged.
2. Make It Shareable
Something that helps with visibility and credibility of your site is making it shareable. This not only opens up the reach of your content, but it shows search engines that people care about what your business offers. Some ways to boost your content and site’s shareability include:
- Sharing on social media
- Creating clickable titles
- Using high-quality images
- Adding social buttons to posts
- Work with influencers in your industry
This may be overwhelming because there are so many places available to share across the web. Instead of trying to be everywhere at once, first focus on one or two platforms. Where do industry leaders hang out? What about your ideal customer? Start there.
3. Provide Value
Of course, in order to be shareable and searchable, you will need to provide some sort of value. This is what tells search engines to place you at the top of search results. Stuffing an article with keywords may temporarily get you large amounts of traffic, but you want that traffic to mean something. You want the longevity that comes with providing answers and new information to potential customers. Identify trouble points of your target audience and offer solutions.
Once you’ve honed your content creation strategy, you can start to build an email list. This will get more eyes on your content and site, as well, enhancing the possibility of ranking high for certain relevant keywords. Place an email list signup form on your site. This can be right when users click on, or it can appear on every blog post. It’s up to you, but offering insightful tips to potential customers’ inboxes will increase the visibility of your brand. Follow all of the tips above, and your fabulous business will be enjoyed by the masses in no time. Don’t keep your business a secret.