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Why You Should Translate Your Marketing Content

Person holding up a printout showing translations of the word "Hello"

Why You Should Translate Your Marketing Content

Business owners have stepped up since decades ago, with almost everyone owning a website to help attract traffic to their services. I mean how else is someone going to know that you have a service to render if you do not tell them?

In recent years, it has gone way beyond just opening a website. Website owners now optimize their sites to rank high on search engines that are popular in the location of their businesses. Now, if everyone is doing this, why are some people still standing out?

It is because they have taken their method further with translating their marketing contents. Let us see how innovative this is.

Improvement In International SEO

Since we now live in a heavily digitized world, boosting traffic towards your site takes a lot more than just writing content with keywords for local search engine optimization. Reproducing your marketing content in other languages will put you in a level above many others in the competition and will make your brand go global if you are successfully able to win leads and convert them.

Due to the way Google’s rankings and SEO work, more informative posts and sites tend to rank higher. When your marketing content is translated on your website, it breaks out of just ranking you high locally but now internationally.

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When your international SEO improves, it would mean that for example, if you translated in Chinese and French, those who searched for your type of products from those other countries will also be drawn to your site because the search engine will also reveal your business in their results.

This will already be looking like global expansion in place which is a valiant step to growing your business exponentially.

Boosting Your Brand Image

You can give your brand a more human side which customers can relate more to than a company that is just strictly business. You can appeal more to people’s emotions by the way you portray your brand.

How about making people in other countries part of it also, instead of just your local customers. This is made possible by translating your marketing content. Business expansion abroad is the best way to maximize market research and customers look away from dealing with brands whose contents are not readable in their native languages.

Having a language-friendly website marketing content is important if you want your international visiting customers to become permanent ones. You can get the help of translation services wherever you expand to.

For example, if you have a company in Brazil and are setting up a branch in the U.S., say Houston to be precise, you can employ the help of Houston translation services to translate your website content.

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This will be better done as they are professionals and will make your site rank high when Americans are looking for your type of product or service.

Boosting Customer Trust

When you translate the marketing content on your website to a target location’s native language, you are better poised to boost consumer trust in your brand which will consequently increase your revenue.

According to a recent study by Common Sense Advisory, “People worldwide enjoy consuming information in their own language. Meeting this expectation – and sometimes the legal requirements to do so – fuels an indispensable global industry that continues growing due to global digital transformation (GDX)”, said Dr. Donald A. DePalma, CSA Research’s Chief research officer.

Improves Your Competitive Advantage

Every business owner knows that they have competitors in the market. What else can we say?

Everyone wants a share of the customers seeking services of their type of product. The only reason that can make you bother less about striving to gain most of the market is when you have a unique product that is well appreciated globally.

Other than this, you have to strive to improve your competitive advantage to get more customers. This is where translating your marketing content can help. It will open up new markets for you which your local competitors don’t have access to and thus give you an advantage over them in those markets.

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Final Words

The significance of market content translation in business cannot be overemphasized. It is a move that calls for execution if you want to stand out in your niche globally. You may say that others are also translating, so how do you get an advantage from that?

The global marketplace is a very big one and there are several products and services sought by any one person. So, there are more customers to go round in the international market than in your local market.

Seek help to translate you marketing content henceforth and watch a positive change in your business.

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About The Author
Andy Latkovskis is an HR Officer specialized in employee training and development. He is truly passionate about nurturing talent and ideas that evoke transformative change in individuals, teams, and organizations. When he is not working, you can find him socializing physically.
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