If you are looking for new and innovative ways to grow your business, then you should look to boost your community engagement. This is a great way to build vital business relationships in your area and increase your brand’s awareness within the local community.
If you can implement a program that encourages some kind of community involvement, you will begin to stand out from the crowd. People will remember you fondly, and this means more loyal customers.
By having a more loyal customer base, you will benefit from more repeat customers. So how can you promote community engagement with your business?
Build An Open Communication Space
This may be especially easy if your business has an open communication culture for your staff. But remember that people within the community love to discuss things that are important to them, and you should always encourage this type of communication.
Perhaps you could build an online local discussion forum or even a community meeting with a view to building a better community. Invite other local businesses, etc. It may be an idea to Learn more about District Engage, the leading community engagement platform to help you get started with this strategy. However, ensure the context is a free and open discussion space where people feel free to offer their stories to the group.
This is all about building a sense of value in your potential customer base. If they feel as if they are being heard and that their opinions matter, they are far more likely to stay engaged with you. However, remember that you are, in essence, the moderation, so be clear on what will be tolerated, such as language etc.
Utilize Your Staff
It is a good idea to have days where you send your staff out to get involved with local organizations. This could be a fantastic way to network.
You can make important connections anywhere, and at any time, so you need your staff to feel as if they can promote and support your best interested when they are in their free time too.
Align Engagement With Your Core Values
Core values are a vital and strategic tool for marketing these days. You cannot target messages without core values, as you have no base to fall back on. These values are something your staff and members of the community can identify with and believe in.
This means you can really connect with people and build better relationships as a result. You have a common goal.
Promote Community Initiatives
It would help if you became involved in activities that are going to be held in the community and perhaps even suggested and created some of your own.
You could attend meeting at the town hall and keep an eye out for local events. You can offer to create a stall or give a speech t an upcoming event. If you have sting core values, you can talk about how you are going to be helping resolve whatever issue in the community really bothers people, for example.