Doing well in the retail environment can be a challenge at the best of times. Not only is the level of competition intense thanks to online stores, but you’re fighting with other companies over a finite market. Consumers only have so much money.
Sometimes the problem can get so bad it’s not clear whether your business will stay afloat. You know that you need to sell more, but there just doesn’t seem to be the demand.
The good news is that there’s a considerable amount that you can do to get your products flying off the shelves. Take a look at these ideas and see if they work for you.
Start A Customer Loyalty Program
Customers need a reason to shop with you. With so much competition from other players, nothing is stopping them from jumping ship and going to another store.
Loyalty programs are one of the most successful ways of getting people to continue to shop with you. What’s interesting is that these rewards don’t have to be enormous. Many stores provide just one percent cashback on all purchases that customers can then use to buy a product at a later date.
People love merch. It’s just so useful and comes in handy all the time. Promotional giveaways are a highly helpful tool for getting people to remember your brand and return to you in the future. Just like other forms of marketing, the higher the investment you make today, the more it’ll come back around in the future.
You can also use giveaways to incentivize purchases themselves. So, for instance, let’s say that you’re trying to sell perfume. You could offer a gift box with every purchase so that if people are buying perfume as a present, they don’t have to purchase separate packaging.
Mark Your Products In More Exciting Ways
If you own a pop-up stall or want to sell at a venue, you may need to markup your products in more exciting ways. The best way to do this is with stickers. Sticker printing from RCS Digital Printing allows you to customize your labels to your brand.
Customers love stickers. Not only do they communicate with them about your product, but they can also be tailored to your business. The better your labels, the more interest in your products you’re likely to receive.
Create An Event
If you’ve worked in retail for any length of time, you’ll know that you do the majority of your business at certain times of the week at the year, namely the holidays and weekends. Things can be slow during the week. You can, however, drum up interest in what you’re selling by hosting events.
Let’s say that you run a specialist food store. You could run a cookery workshop on a Tuesday afternoon to help customers learn how to use the ingredients you sell.
If you operate a cosmetics retail business, you could have workshops showing people how to apply makeup or use various creams and treatments that you sell. There are numerous possibilities.
Subscribe to our mailing list
Join Hundreds of readers who have access to exclusive downloads and content