Transforming Product Photography: Emerging Trends For 2023 & Beyond

Transforming Product Photography: Emerging Trends For 2023 & Beyond


As we move into 2023, product photography continues to be a critical component of successful marketing campaigns for businesses across various industries. However, with the ever-evolving landscape of digital marketing and technology, it’s essential to stay up-to-date on the latest trends and strategies to remain competitive. Read on to find out the photography trends in 2023 and beyond

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As we move into 2023, product photography continues to be a critical component of successful marketing campaigns for businesses across various industries. However, with the ever-evolving landscape of digital marketing and technology, it’s essential to stay up-to-date on the latest trends and strategies to remain competitive.

From augmented reality to 360-degree product views, there are many emerging trends in product photography that businesses should pay attention to. These trends are not only changing the way businesses showcase their products but also the way customers interact with them.

In this article, we will explore new and upcoming trends in product photography that are set to shape the industry in 2023 and beyond. Moreover, we’ll see how these trends are transforming the way businesses present their products, how they engage with customers, and how they drive sales.

360-Degree Product Photography

360-degree product photography has become a rising trend in the world of social media and eCommerce. Initially, some people may have brushed it off as a fleeting trend, but its popularity has continued to grow and is now being used by major eCommerce websites, including Amazon.

A 360-degree product photo allows customers to see an interactive view that would allow potential buyers to rotate the product to see it from all sides, giving them a better understanding of the product and increasing the chances of making a sale. However, eCommerce sites like Amazon have certain requirements to be fulfilled before uploading the product photo. So, you can opt for eCommerce image editing services to optimize your product image accordingly.

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Mobile-first Photography

As technology continues to advance, more and more consumers are relying on their smartphones and other mobile devices to capture and share photographs. This trend has not gone unnoticed by professional photographers, who have had to adapt to the changing landscape by adjusting the types of photographs they take and the way those images are framed.

Mobile-first photography will be an important trend for eCommerce sellers as it is a quick and easy process, with the ability to edit and optimize images on the go.

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Augmented Reality (AR)

People nowadays want to touch and feel the product, and check its shape, size, and other small details before deciding to buy it. For this reason, AR will keep trending in eCommerce product photography. It enables customers to visualize products in a realistic way, making it easier for them to make informed purchase decisions.

By incorporating AR into their eCommerce product photography, businesses can create a more immersive and engaging shopping experience for their customers, leading to increased customer satisfaction and loyalty. For example, if you are a makeup seller, you can use an AR app that allows customers to try on virtual makeup, letting them see how it looks on their faces before they purchase.

Lifestyle Photography

In online shopping, customers are not able to touch or feel the product. This can be considered as a big disadvantage of the online marketplace. However, lifestyle photography helps to compensate for this by providing a more realistic view of the product and showing how it would look on you after purchase.

Instead of simply showing a product on a white background, lifestyle photography creates a more relatable and aspirational image for the customer. By seeing the product in use or in a real-world setting, the customer can better understand how the product fits into their own life and envision themselves using the product. This, in turn, increases the sales rate of your website.

Video Product Photography

Video photography will continue to trend as popular eCommerce websites like Amazon have started including video in their product listing. One of the primary reasons for this is the improved engagement it provides. Compared to traditional photography, a well-crafted video can capture the attention of potential customers and keep them engaged for longer periods.

Moreover, video product photography allows businesses to tell a story that goes beyond just showcasing a product. By creating a narrative around the product, businesses can create an emotional connection with their customers, which can be a powerful tool for building brand loyalty. This is particularly true for products that require a more in-depth explanation or demonstration, such as electronics, appliances, or beauty products.

Sustainability-focused Product Photography

With notions of global warming and climate change, customers are becoming more environmentally conscious towards their purchases. There is thus , a growing trend in eCommerce product photography towards sustainability-focused images. This involves showcasing products in a way that highlights their eco-friendliness, sustainability, and social responsibility.

For example, a cosmetics brand might show their products are made with natural, non-toxic ingredients and cruelty-free testing practices. A food company might highlight its commitment to sourcing local, organic ingredients or its use of eco-friendly packaging.

Sustainability-focused product photography can be used to attract environmentally conscious customers and to differentiate a brand from competitors. By showcasing a commitment to sustainability and social responsibility, companies can build trust and loyalty with customers who prioritize these values.

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From Passion To Profit

Social Media-first Product Photography

Many consumers use social media platforms like Instagram, Facebook, and Pinterest to discover new products and brands. So, brands are leveraging these social media handles to showcase their products to potential customers who may not have heard of them otherwise.

You can list your products on social media by creating strategies to attract more viewers. You can use bold colors, creative layouts, and eye-catching typography to stand out in a crowded social media feed. Additionally, you may include lifestyle elements, such as models or influencers wearing or using the product, to make the image more relatable and aspirational. Alternatively, there are various eCommerce photo editing services that help you optimize your photographs effortlessly for social media.

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Macro Photography

Macro photography is a technique that involves capturing highly detailed, close-up images of small subjects. It has become increasingly popular in eCommerce product photography as a way to showcase products in great detail and increase customer engagement. By capturing close-up images of these products, retailers can highlight the finer details and craftsmanship that make them unique – giving customers a better sense of the product’s value. For instance, this can be effective for products like skincare, ornaments, and furnishings.

Flatlay Photography

In flatlay photography, the products are arranged on a flat surface, such as a table or floor, and photographed from above. The arrangement can be as simple or complex as desired, with products arranged in a grid, pattern, or other creative composition.

The use of props and accessories can also add interest and context to the image. It will continue to trend in 2023 product photography as it makes photos visually pleasing. This style of photography is particularly well-suited for showcasing a range of products together, as well as highlighting the details and features of individual items.

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Authentic Product Photography

In today’s age of social media filters and fake posturing, customers appreciate and value authenticity in photography. This is because authentic photographs reflect reality, and customers want to see the real side of products and brands. Authenticity makes brands more relatable, trustworthy, and human.

The Dove beauty brand is an excellent example of a brand that has leveraged authenticity in its advertising to rank high on brand reputation. The “Real Beauty” campaign used unretouched, unedited pictures of actual women to question the beauty industry’s high standards. This campaign resonated with customers because it was honest and authentic, and it celebrated the natural beauty of women.


Cinemagraphs are a trend in product photography that captures the attention of customers and provides a more immersive and engaging visual experience. By highlighting a specific part of a video and creating a seamless loop, cinemagraphs can showcase products in motion and create a dynamic and engaging visual experience that sets them apart from still photographs. Moreover, cinematography helps the customer make an informed decision about the product. Hence, this is going to trend in 2023 also!

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The Use Of Drones

Drones have revolutionized the field of photography in recent years, providing photographers with a new perspective and allowing them to capture stunning aerial shots that were previously impossible or very expensive to obtain. Drone shots are going to be in trend in the coming years as they provide unique angles and perspectives, and offer a different viewpoint that cannot be achieved with traditional photography techniques.

Real Diverse Models

In a multicultural world, it is becoming increasingly important for brands to embrace diversity and represent people with natural beauty without any makeup in their marketing campaigns. Consumers want to see more authentic and relatable images that reflect the diversity of society.

While finding models that resemble your target audience is still important, it is equally important to showcase people with different skin tones, body types, and features. This allows customers to see how products actually look on a range of people and promotes inclusivity and body positivity.

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Instead of heavily photoshopping or retouching images, brands can embrace natural beauty by showcasing imperfections such as acne, stretch marks, or wrinkles. This can help to create a more authentic and relatable connection with customers, who may feel more confident and empowered seeing images of people who look like them.


Photographs are an important aspect of eCommerce as it is often the first impression that a customer has of a product. In an online shopping environment, customers are unable to physically touch or try on products, which can make it difficult for them to evaluate the quality and features of the item. This is where photographs come in – it is the visual representation of the product and can make or break a sale.

Any eCommerce seller needs to be updated about the photography trends to thrive in a competitive market. Apart from good photos, you will also need to edit your photographs to optimize it for eCommerce websites. For this, you can also opt for eCommerce photo editing services that will soothe your processing of product listings with perfectly edited photos.

About The Author
Kathy Butters is a content strategist currently working at PhotozWorld, a leading photo editing company providing dependable and affordable photo enhancement, restoration, retouching. As a creative writer and a photography enthusiast for more than 10 years, she loves to share her passion for image editing with other professionals. Her write-ups usually cover topics surrounding tips or best practices for image editing, photo retouching, portrait editing, photo correction, and more. Furthermore, she educates companies from different niches and industries on how they can take their business to new heights with high-quality pictures. For more than ten years, she has been actively sharing interesting articles and blogs to help retailers, merchants, entrepreneurs, and other online businesses leverage the power of photo editing through her write-ups. Besides writing, Kathy is also fond of photography and turning her shots into sketches. Creative writer and a photography enthusiast for more than 10 years.
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