If you’re looking for ways to grow your business, or get a product out there, marketing is the most vital component. These days, many small businesses don’t know where to begin. With that in mind, let’s provide you with the main types of marketing tactics. Take inspiration from these if you wish.
Search Engine Optimisation (SEO)
In essence, this is a bad getting your website or blog to the top of the search engine results. It’s very difficult to stand out now, but there are so many different tools to optimise your content so the search engine shows it at the very top. There are various types of SEO: white hat, black hat, on-page SEO, and off-page SEO. An SEO agency is able to help you with this stuff if you don’t have the technical SEO knowledge to it yourself.
Pay Per Click Advertising
This is where advertisers pay a fee every time one of their adverts is clicked. It’s a way to buy visitors to your site. And you can do this through a PPC agency. It’s a very popular approach as there’s so much competition out there.
Social Media Marketing
Social media marketing (SMM) is, as you would expect, using social media platforms or websites to promote a service or product. It’s a very cheap method to get customers on board. And there are various methods of social media marketing under the umbrella of marketing through this method. As a way to start out, social media marketing can be invaluable, but it’s also a perfect approach to gain long term relationships with customers online.
Used a lot by bloggers, affiliate marketing is a sort of performance-based marketing. An online retailer pays an external website for sales of traffic generated from the referrals. It is certainly a way to gain passive income. By promoting other people’s products through an affiliate network, you can end up getting a commission.
Search Engine Marketing
Similar to SEO, but search engine marketing is about buying traffic through paid search listings. There are numerous methods to do this, but it’s basically a way of getting visibility through paid and unpaid efforts. SEO is about an organic way to show on the results page, but SEM is through paid listings.
This is a more long-term approach where you build a strong relationship with your target audience. Many businesses now focus on the first-time impact, but if you want to keep people coming back, you need to give them high-quality content that is relevant to them, but is also consistent. Getting loyalty from a customer is pivotal in the modern age because of the abundance of competition. This is why content marketing becomes invaluable.
Email marketing is as old as the hills now, but it’s still one of the best ways to reach out to customers. If you’re looking for new people to buy your products, emailing them may seem somewhat impersonal, but as a way to reach out to someone, when done right, using the right copy, it is a perfect way to get people on board. The great thing that email marketing that it can be as personal as you want.
Put simply, these are the main ones that you need to know. Take inspiration from one, or use a combination of them all, and see how they impact your ability to promote your products and services.