Once the brand starts to expand, it’s important to go to far-flung places and meet the buyers and shakers that can boost your bottom line. But, it’s not all fun and games. Yes, you might get to work from the beach with a pina colada to hand, yet you still have to ensure the fundamentals tick along without a hitch.
One of the main ones is marketing as the right advertising can increase sponsorship and appeal to a broad audience. The problem with a business trip is it’s tough to exploit advertising when you’re out of the country. Here, then, are the tips to maintain brand awareness abroad.
Dress To Impress
It’s tempting to see a flight as nothing more than a means to an end – you have to get from A to B in as short a time as possible. Of course, there is more to it when you’re on an aircraft 30,000ft in the sky with hundreds of passengers. People will notice you and they will lock your brand in their subconscious if you give them a chance. So, don’t be afraid to set the in-transit dress code to make sure the business makes a solid impression.
There is more to an outfit than the focal features. You accessories are as effective because they are subtle and not as outlandish. Although they’re harder to spot, marketing accessories tend to make a bigger impression in the minds of strangers. With that, it’s time to pimp out the stuff that’s going to be in the open. Luggage tags from the online company thepinfactory.com.au is an excellent place to start. People stare at suitcases all the time, especially when they are collecting them at the airport, so it should have an impact. Also, promotional products such as pens are useful for when somebody has to fill in an immigration card.
A business trip isn’t a boring non-event – it’s an adventure. When you’re in an exotic country, you should take advantage and make a short video. Vlogging is a fantastic way to engage viewers and introduce them to the brand. Better yet, it starts the relationship off on a good footing because it shows them that you are creative. If you use these tips from vlognation.com, your YouTube channel will grow and go viral. Once this happens, there will be no way to keep your business out of the news.
Schedule A Blast
Because you’re away, it doesn’t mean you can’t send out regular updates. Thanks to email marketing, there is no need to sit behind a desk in your office. All you need to do is create the content and then schedule the blast for a specific time and date. Proactive people can write and program them in advance so that they take care of themselves while you’re away on business. Even if you don’t have time for anything new, you should send out reminders of the latest offers to keep people interested.
Which of the above sound as if they would fit seamlessly into your business trip itinerary?