How Our Changing Habits Are Transforming The Wellness Industry

How Our Changing Habits Are Transforming The Wellness Industry


COVID-19, as a health threat, affected the way we regarded our health safety, so we changed our habits for the better. Thus, the wellness industry started thriving. Here’s how.

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If there’s one thing that the COVID-19 changed for us for the better, it’s how we regarded our health safety. Because the pandemic is a very serious health threat, we realized the fragility of human life if we’re not careful. So it influenced us to change some of our habits for the better.

We learned from medical experts that boosting our immune system is one of our greatest weapons as we combat the threats of COVID-19. This is, of course, apart from personal protective equipment such as face masks, social distancing, and the recently developed vaccine. So we started watching the food we eat and how much of it is healthy and not. We started exercising regularly. And we tried to find ways to boost our energy such as taking a B12 IM injection. And we sought healthier ways of fighting stress and anxiety.

These are some of our habits that are transforming the wellness industry and how we’ll continue to influence its success even in the post-pandemic world.


A More Health-Conscious Approach At Life

Because the COVID-19 pandemic is a very serious health threat, we became more conscious about maintaining our health. We learned from the Center for Disease Control and Prevention (CDC) that people with underlying medical conditions are especially vulnerable to the coronavirus. So we became afraid of getting sick. Unfortunately, some of us even experienced paranoia.

We knew that popular illnesses such as hypertension and diabetes make people more vulnerable to the coronavirus. So we changed our ways to avoid such medical conditions. We changed our diet and tried to maintain a more balanced lifestyle.

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But it’s not just that. We also became quite conscious about staying sanitized. We also learned from the CDC that the virus may linger on surfaces and objects. So we became more conscious about that as well.

But our changing perception of our health is not just about staying safe from the coronavirus, though. Even when the pandemic passes, it’s highly probable that we’ll still be just as conscious and careful about the maintenance of our health.

Investment in Exercising Equipment

As we all know, the COVID-19 pandemic came with a worldwide stay-at-home order. Authorities from the federal government down to the communities banded together to ensure that people are staying at home and practicing social distancing. Because people spent more time at home instead of public places such as their offices, at-home fitness started rising.

Before the pandemic and the lockdown restrictions, many people are already dedicated to going to the gym on a regular basis. But now, at-home fitness is now front and center in the industry. People are more eager to purchase exercising equipment.

Instead of maintaining gym memberships, many people are subscribing to online classes with coaches. One of such online classes is Peloton. They reported that as early as March 2020, downloads for their app increased by five times. Wellness giants were also eager to expand their business during the pandemic. Lululemon Athletica, a retailer of athletic clothing, acquired Mirror, a workout app, for $500 million.

Transformed Eating Habits

Even before the pandemic started, many people have been regarding food as a form of medicine. As reported back in 2019, about 80 percent of consumers feel that they can reset their bodies and become strong enough to fight health threats through food.

As part of a more health-conscious approach to life, eating healthy has transformed further during the COVID-19 pandemic. Yes, we know that many people experienced high levels of stress and anxiety while cooped up at home. And they coped with those negative feelings by eating guilty pleasures such as fast food meals.

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But it’s also important to note that many of us also started shifting towards a healthier diet. For one, meal-kit deliveries started rising when the pandemic started. Acquiring meal-kit services is a way for us to maintain a balanced diet. It’s because we’re leaving it up to nutritional experts to recognize what our bodies need and gather those foods for us. Meal-kit sales reached up to $100 million in just one month, as seen in April 2020. Meal-kit delivery companies such as Purple Carrot and Sun Basket reaped the rewards that came from this.

Because of our changing habits with regards to our health, the wellness industry has been experiencing a boom during the pandemic. Before the pandemic, the industry is valued at $4.5 trillion. But wellness companies continued to experience success as the pandemic goes on.


And because our newfound healthy habits are for the better, it’s very likely that we’ll hold onto them even after the COVID-19 pandemic ends. Thus, the wellness industry may continue booming

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