As an entrepreneur, you’re likely always looking for ways to boost your sales. A great option for eCommerce entrepreneurs is to use WhatsApp. It is one of the most popular messaging services, with billions of users worldwide, and it provides a convenient channel to stay in touch with your audience and ensure your business stays top-of-mind.
With the right content and strategy, you can use WhatsApp to drive more sales. Some things you can share on WhatsApp include reminders, offers, and promotions. The app can also help you build better relationships with your customers. Read on to learn how to boost your eCommerce sales with WhatsApp.
Add Share Buttons to Your Online Store
Having share buttons on your online store allows your visitors to share on WhatsApp with the click of a button when they find something of interest. Visitors can share products or pages from your store with others on WhatsApp. By recommending your products to their network, visitors bring in new customers, giving your bottom line a boost by increasing sales.
After adding a WhatsApp share button, test it to ensure it’s working as intended. Also, consider incentivizing visitors to share your products on WhatsApp. One way to do so is to give special offers to those who share on WhatsApp.
Utilize WhatsApp Business To Connect With Customers
WhatsApp Business is a useful tool for eCommerce businesses. It has tools and features that you can use to connect with customers and provide support. Using these tools can provide a better customer experience and boost sales.
Quick responses, for example, is a feature that allows you to send pre-written responses to common customer questions. Quick responses enable you to give customers the information they need to make a purchase decision, even if you’re not actively using the app. That means your customers don’t have to wait for a response, and they’ll be pleased by your responsive customer service, too.
Other tools and features that you can use to connect with your customers include:
- Automated messages
Create an In-App Store on WhatsApp Business
You can create an in-app store on WhatsApp Business by setting up your catalog. Customers can then browse products or services directly through the catalog.
WhatsApp also allows you to add a link to a product’s description in your catalog. The link directs customers to your website, where they can proceed to checkout.
Alternatively, you can use WhatsApp Pay, an in-chat payment option, to facilitate transactions with clients. With WhatsApp Pay, customers can complete their purchases directly through WhatsApp. For now, this payment option is mainly available in India and Brazil.
Come Up with Unique Content for WhatsApp
Unique content can help your eCommerce businesses to stand out. It can also help you attract and engage customers, resulting in higher sales. You can use several strategies to come up with unique content for WhatsApp.
One way is to personalize messages for each customer. Personalized messages show customers that you value them and are interested in their needs. Use customer data to create relevant and appealing messages targeting your customers’ individual needs and preferences.
Another strategy is to share educational content on WhatsApp. It is a great way to engage customers and establish your business as a thought leader. You can share how-to guides, industry news, and tips.
Share Offers and Discounts on WhatsApp
Sharing offers and discounts on WhatsApp can help increase eCommerce sales. Offers and discounts can encourage customers to make a purchase.
You can follow these tips to share offers on the messaging platform successfully:
- Personalize messages for each customer
- Make offers time-sensitive to create a sense of urgency
- Use eye-catching graphics to grab the reader’s attention
- Share a limited number of discounts to create exclusivity
Send Broadcasts with WhatsApp Campaigns
WhatsApp Broadcast is a feature that allows you to send messages to a large group of people. It is a useful tool for promoting products and services and driving sales.
To use WhatsApp Broadcast, create a list of recipients and craft a marketing message. You can then send the message to the entire list at once.
When sending broadcasts with WhatsApp campaigns, follow these best practices:
- Customize your message to make it relevant and appealing to your audience
- Include a clear call to action
- Monitor your WhatsApp campaign and make any necessary adjustments
Use WhatsApp To Send Abandoned Cart Reminders
Abandoned carts are a huge problem for eCommerce businesses. They lead to lost sales and revenue. One solution to this problem is to send abandoned cart reminders using WhatsApp to encourage customers to complete their purchases.
You can personalize and automate the reminders, including a link to the abandoned cart and a call to action to complete their purchase. Sweeten the deal by offering a discount or free shipping if they complete their purchase immediately.
You can leverage the power of WhatsApp to drive sales. The platform lets you connect with customers, provide support, and promote products. In addition, when customers share on WhatsApp, it can directly boost sales. Use the strategies listed above and watch your sales soar.