Big or small, brand building is vital to making any business a success. Branding for a small business is that much tougher. Your big brothers can spend millions on publicity and you cannot.Disheartened? Don’t be. Here are 10 tips for small business branding that will surely give your brand a big push towards success. … Read More »

If you're looking to expand your business in the New Year then you'll need to know what direction to take and surveys are a great way to find out what your customers are looking for. While you can set up a free survey on a variety of platforms, if you offer paid incentives you will get more responses and in this article we look at how you can run this type of survey. … Read More »

E-Commerce is a highly competitive field as similar products from different domains are at the distance of just a few clicks. To lower the chances of your customers moving to the next domain, you need to offer enticing options and this is where your website’s design comes into play. In this article we look at some fundamental rules your online store needs to follow. … Read More »

When you're running a small business it can be quite easy to think that you just need to set up a Facebook or Twitter account and that's enough to keep your customers happy but you need to keep track of certain things to understand whether these platforms are working for you. In this article David Webb takes a look at what metrics you need to keep an eye on and why. … Read More »

You might think you understand your business but there are some things that you could understand a little more in order to make you more aware of what is happening and what you can improve on. … Read More »

Starting up a franchise business is easier than putting up a traditional business because you are buying an established brand with loyal followers. This decreases the risk of failure because you are offering tried-and-tested products and services, which also eliminates the need to conduct market testing. While your franchisor will definitely help you with ads and promotion, you still have to learn how to effectively market your franchise business for more revenue. … Read More »

When your business starts taking off, it's all too easy to get a bit excited and forget what you need to be concentrating on to ensure the growth continues. In this article, Kevin Faber takes a look at 6 things you need to keep an eye on when your business is in it's early growth stages to ensure great customer service and continues success. … Read More »