You can’t have a good business without a sales and marketing section in your business. They both work towards the same goal: securing business and helping the business grow. However, they both do it very differently. With that being said, if your sales and … Read More »

Sometimes the problem can get so bad it’s not clear whether your business will stay afloat. You know that you need to sell more, but there just doesn’t seem to be the demand. The good news is that there’s a considerable amount that you … Read More »

If you’re thinking of switching up your marketing strategy and you don’t know where to start, why not consider exhibiting at an event? … Read More »

Once the brand starts to expand, it's important to go to far-flung places and meet the buyers and shakers that can boost your bottom line. But, it's not all fun and games. Yes, you might get to work from the beach with a pina … Read More »

As the internet becomes the most significant selling channel today, the business landscape has witnessed an unbelievable transformation. In fact, any business, whether a budding startup or an established brand, cannot survive and grow unless it has a strong digital presence. While an impressive … Read More »

All savvy marketers know that digital marketing is essential to success. Without it, you'll miss out on new leads that are essential to growing your business. Learning how to automate your email marketing is one way to up your marketing game along with these … Read More »

We will assume that, at some point or another, you have probably read or heard the term “influencer”. Whether you know what it actually means, though, could be a very different matter. It can seem a very marketing-related word – but, ironically, also fly … Read More »

Marketing for a new business is like climbing a mountain. It is a journey which will take a lot of time and dedication and even when you get to a point where you are well known, you still have to work hard not to … Read More »