Content creation serves a primary purpose which is to share information with your audience group. Keeping your customers in the loop is beneficial to your brand reputation. Ultimately, your audience wants to know about your new offers, your latest news, and how it will affect their order or interactions with you. It is fair to say that failure to keep your customers informed could harm your sales, aka people will be less likely to buy from you again. But does it mean that the reverse is correct and that created content can also be linked to an increase in sales? There is no straightforward answer. While, on the one hand, additional content pieces have a positive influence on your brand positioning, it isn’t clear how additional information links to transactions. … Read More »

New business owners are often encouraged to engage in content creation to reach a wider audience. Despite content creation being a commonly cited suggestion when it comes to launching a start-up or establishing your personal brand online, the reasons behind it – and its importance – are sometimes lost. To understand some of the reasons why content creation is so integral to your brand’s success, read on. … Read More »

Even though conventional digital marketing strategies continue to go strong, you cannot ignore the role of disruptive ones when it comes to getting results. Guest blogging is one of the innovative strategies that many businesses tend to underutilize, all because of lack of awareness. However, it can go a long way in strengthening your online presence. From driving traffic to your website to engaging relevant consumers and generating brand awareness, there is much that a well-planned guest blogging can do. But you will get results only if you do it the right way. Here are the guest blogging best practices that every business needs to follow. … Read More »

When it comes to taking your blog to the next level, for the majority of bloggers this comes down to monetizing their content; yet monetization is something that should come second to the primary goal of creating value to your audience. In this article we look at some simple tips to move your blog forward. … Read More »

If you plan on using guest posting as a means to drive your business forward, you’re likely going to reap a lot of benefits, especially in terms of your marketing needs. Did you know that there are efficient ways for you to be productive when using guest posting? In this article we look at how you can be productive while guest posting. … Read More »

You don't need to spend thousands on a bespoke Content Management System (CMS) for your business - you can use WordPress to run almost any sized website for free. If you're not sure then Tom Hardy looks at a some of the benefits of WordPress as a CMS. … Read More »

In this day and age the Internet tends to be the first port of call when people check out your experience so what better way to put your personal branding out there than a blog? In this article Mark Ellis covers what you need to do to build your online brand and what you can expect in result. … Read More »