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5 Reasons Why Entrepreneurs Should Run A Blog

Illustration of a person blogging on various devices

5 Reasons Why Entrepreneurs Should Run A Blog

If you’re a serial entrepreneur or just began with a bootstrapping entrepreneurial journey, blogging may be the last priority you’ve got resources and time for.

Yes, I’m seriously getting your mindset.

At first glance, you want your name out there on social media and Google whenever people search for you. You might have hired a dedicated virtual assistant to assist you in meeting your personal branding goals.

You might have employed a virtual assistant to assist you in meeting your personal branding goals. Cool! Everything looks fine. Blogging might not show an immediate payoff despite writing regularly for a couple of initial months.

15 Things You Should Know Before Blogging in 2020

15 Things You Should Know Before Blogging in 2020

Today, in the early weeks and months of 2020, blogging is an attractive prospect for many businesses. While only a quarter of all websites online have blogs, that number is growing, and 65% of marketers say they plan to increase their blogging efforts this

But Do You Study Your Competitors’ Strategies?

  • Don’t most of them proactively create and distribute content?
  • What’s the average blogging ROI in your industry?
  • Are social media advertisements enough to achieve business success?

You’ll see that most of your competitors are probably already running a blog. Content marketing is crucial for many start-ups. Many entrepreneurs now have active websites and blogs on them, but it takes knowledge and instinct to make blogging work.

Blogging could be an effective marketing tool that helps businesses grow and develop. As an aspiring entrepreneur, you should definitely start one to accomplish your goals.

Here’s why:

Writing Unblocks Creativity

Committing to writing regularly for a mass audience will help them think intensely about your industry and the ways you can spread awareness.

  • They will have to understand their audience based on demographics, behaviors, and pain points.
  • Blogging urges them to research and locate relevant blogs and magazines, attend webinars and events, and subscribe to awesome newsletters.
  • This research will enable them to identify content gaps and how they can fill them. It would include providing a unique perspective on a common topic, offering innovative solutions to a problem, or covering subjects that haven’t been discussed extensively.

Content creators put more effort into blogging (or copywriting) than a non-writer may suppose. Successful blogs are usually consistent in both style and creativity. Running a decent blog sparkles their research, creativity, and collaboration skills with peer entrepreneurs.

Blogging Aids Your Marketing Success

Statistics point out that blogging is still relevant. 90 percent of businesses employ blogging to market their brands.

As an entrepreneur, if you’re getting into SEO or inbound marketing, it’s still worth running a blog.

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Regular blog posts bring in more online traffic and can help build brand awareness and niche authority. And those visitors and traffic turn into subscribers and help create a loyal audience.

Unlike advertisements, blogs are more personal and conversational. That’s why entrepreneurs prefer blogging mediums over any traditional media campaign. You can always integrate other promotional items into your writing – such as announcing a discount offer to the blog audience.

Google Loves Fresh Content

The best way to educate people on what you sell is to share valuable content with them through blogs. Relatively all businesses today have a blog that they use to push content out there. The more quality content that goes out, the higher the chances of Google indexing you, thus making you more searchable online.

When blogging, you must make sure that you have done your research to support any facts you will include in your posts, that everything you write is your own, or you give it the author credit it deserves. You should follow the standard blogging rules of 1500 to 2500 words and include two to three instances of your top two to three keyword phrases.

Helps You Build An Online Community

Even though the internet often causes information overload, it sometimes feels like a mini-world where everyone knows each other. If the content provides value and cares for your audience, it will help you emerge a community around your blog.

You can’t market yourself the other way that makes like-minded people come back to your blog and money pages.

People love to participate in online discussions. When interested readers wish to give you their opinion, believe us when we say – they will. Give them a reason to reach out and get the conversation going. Of course, social media tools simplify the way information is shared and creates countless opportunities to network with other people who share the same interests.

Builds Trust & Authority

Do you ever find yourself searching for something online, typing what you’re looking for into the search engine box, and clicking on one of the top 3 results? That’s because you are more likely to trust the information you see at the top. When you blog well and blog often, you increase your chances of big publications picking up your content and sharing it with their followers. This is critical when building credibility online.

Once you start realizing the importance of blogging, you can immediately start blogging. Remember that a reputed blog is meant to provide value, information, and entertainment to the audience. Not everyone can blog effectively.

Wrapping Up

Running and maintaining a blog is supplementary work, but it pays off in numerous ways. Start one as soon as you launch your first business, and soon you will accelerate driving brand visibility online.

Entrepreneurs today must become thought leaders in their prospective fields. If you started a business, you must know everything about it and why the market should select you to do business with. Particularly, they must find their voice through blogging their expertise.

About The Author
Michelle is a freelance blogger who’s covered a variety of different topics - Productivity, Health, Entrepreneurship, and Marketing. Before she became a full-time writer, she held various jobs, including tutoring and telecalling, so she understands how working at home can stress you out.
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