Content creation serves a primary purpose which is to share information with your audience group. Keeping your customers in the loop is beneficial to your brand reputation. Ultimately, your audience wants to know about your new offers, your latest news, and how it will affect their order or interactions with you. It is fair to say that failure to keep your customers informed could harm your sales, aka people will be less likely to buy from you again. But does it mean that the reverse is correct and that created content can also be linked to an increase in sales? There is no straightforward answer. While, on the one hand, additional content pieces have a positive influence on your brand positioning, it isn’t clear how additional information links to transactions. … Read More »

All business owners know that social media marketing is important. You’ve set up your social media platforms, you’re posting regularly, but you’re still not seeing the results you want. Take your social media presence to the next level with these tips, that are for those who are already getting the basics right. … Read More »

New business owners are often encouraged to engage in content creation to reach a wider audience. Despite content creation being a commonly cited suggestion when it comes to launching a start-up or establishing your personal brand online, the reasons behind it – and its importance – are sometimes lost. To understand some of the reasons why content creation is so integral to your brand’s success, read on. … Read More »

We’re in a golden age of client apps. Front-end frameworks for web app development from the obscure to triple-A abound. Therefore, there are many great choices for tooling to get your next app to market as quickly as possible with a few issues and hang-ups along the way as possible. Today, we’re going to explore why you need Angular, some of the pros and cons of Angular, and see if the benefits of Angular outweigh some of the other choices out there. … Read More »

If you're developing a website to promote your business or sell your products online then it's important that you ensure it's built to industry standards and operates across a variety of platforms such as mobile, tablet and even web TV. In this article we look at the bootstrap framework and what it can do for your business website. … Read More »

You have invested all your resources in getting that perfect domain name and best hosting site! You have hired finest website developers, graphic designers, and digital marketers. Of course, you have left no stone unturned to make that astonishing website. After all, you are an entrepreneur and are thriving with zeal to do a successful online business. But what about that ugly 'Not secure' sign in front of your domain name? … Read More »