Has your WordPress blog been getting unimpressively low hits these days? If yes, something is definitely wrong with your SEO strategy. You need to learn the art of driving more traffic to your WordPress site through SEO.
Or maybe you’re just starting out in WordPress? Well, lucky for you, you only need a few minutes to create a website or blog on WordPress and a few more minutes to get it up and running.
Whichever your case, please stick around for 5 SEO approaches that will help you generate more traffic for your WordPress website.
1. Get Your Keyword Game Right
With so many great blog ideas in your head, you must be very excited to get started. But hold it for a minute- have you decided on the keywords to use?
You need to perform thorough keyword research for high-volume, top-quality keywords that will bring consistent traffic to your WordPress blog.
If your blog has been running for a while, take a closer look at your current analytics to identify the keywords the blog is already ranking for and to whom they appeal. Try optimizing those keywords more in future blogs.
Other ways of getting the right keywords for your WordPress blog:
- Brainstorm a list of keyword phrases you feel have ranking potential. Ask your friends and family members for the keywords they use when searching for content within your niche.
- Conduct thorough competitors’ research to see the keywords they rank for.
- Use a keyword research tool such as Google Analytics to determine which keywords Google algorithms are prioritizing currently.
- Use All in One SEO (AIO SEO) to conduct page analysis and identify your most popular keywords. AIO SEO is an SEO plugin for WordPress that tells you how to improve your keyword optimization game.
- Use Google Search Console to identify the primary keywords that your web pages show up for in search.
Pro Tips: Focus Keyword
When developing blog posts, always choose one focus keyword or phrase, or primary search term and build the post around it. The primary search term should appear in your page’s URL, main headline, image alt tags, as well as the Meta title and description. However, you need to be careful not to overuse keywords as Google algorithms might interpret that as keyword stuffing, which can hurt your ranking.
Pro Tips: Internal Linking
Build internal links around your secondary keywords. That means linking those secondary keywords to another page or piece of content on your site. Internal links encourage your web visitors to browse other pages on your site, which consequently helps your content rank better in search.
2. Develop High-Value Content Regularly
As much as you need to write content that endears you to Google and other search engines, you must remember that your readers are human. Human beings want your content to address their concerns, problems, interests, pain points, needs, expectations, etc. That’s why your content has to be engaging, useful, and moving.
To develop high-value content:
- Ensure that your content is clear and readable. Avoid bad grammar, spelling errors, and poor editing.
- Ensure that your content is fresh, inspiring, and unique. Don’t plagiarize or copy someone else’s style.
- Ensure consistency by posting regularly.
- Use visuals such as infographics and videos on your posts. Visuals make it easy for readers to not only consume your content but also share it on social media.
- Provide downloadable content that is helpful, useful, and relevant to readers’ needs and interests.
- Use guest blogging to establish yourself as an expert in your niche. Guest blogging on authority websites within your industry puts you in front of a wider audience, which in turn attracts more traffic to your website.
3. Work With WordPress Development Experts
Maybe your WordPress website is starved of hits because its design is a pain to the eye. Nobody likes unattractive websites.
If you want your web visitors to stick around, read your amazing content, engage with it, and recommend it to their social circles, you have to create a beautiful, unique, chic, attractive, and professional WordPress website.
You also need to ensure that your site design is responsive and user-friendly for mobile device users. That’s why you need to work with WordPress development experts.
Working with a WordPress development company has many benefits:
- If you’re starting from scratch, your user-friendly, aesthetically pleasing, and high-converting WordPress website will be up and running in a matter of weeks.
- The agency will help you get more qualified leads on your website so that you can focus fully on the core functions of your business.
- They will customize and personalize your WordPress site design in terms of color, structure, and theme to help your content stand out in Google searches. This is great for your brand identity.
- If you work with an agency that provides full digital marketing solutions, you could benefit from add-on SEO services such as PPC campaign management.
4. Social Media
This goes without saying: Your entire target audience is on social media. It’s almost impossible to find an internet user who isn’t on social media.
Integrating your WordPress site with different social platforms will, without a doubt, get more traffic to your website.
To connect your site with social media:
- Use the All in One SEO (AIO SEO) plugin to make it convenient for users to share your content on Facebook and Twitter.
- Use a social feeds plugins such as the Social Feed Gallery to pull in content from your social media accounts. This will provide a variety of content and encourage users to follow you on multiple platforms
- Install third-party plugins such as Social Warfare or AddToAny to help users quickly share your content.
- Run viral giveaways on your social media accounts to increase your social media following and, consequently, website visitors. You can use the RafflePress WordPress plugin to create drag-and-drop giveaways that are easy and convenient to use.
- Be active on social media. Join community groups and share links to your website. Promote your content through trendy Twitter hashtags and viral TikTok challenges.
5. Drive Traffic Through PPC
To complement the 4 strategies above, try Pay Per Click (PPC) advertising. This means you pay Google to advertise your content to your target audience. You can also pay social media sites such as Facebook and Twitter to broaden your social media presence or to market your WordPress website directly.
Blogging is a critical part of your overall marketing strategy. You, therefore, need to be creative and on-trend when developing content for and optimizing your WordPress website. You can always hire a WordPress expert to help you showcase the great brand that you are to your audience.