Search engine optimization, or SEO, is the process of optimizing your website so that it can be indexed and found by search engines.
A comprehensive checklist can be very helpful for any website owner to keep track of their progress. Whether you’re a beginner or an advanced SEO, this list will get you started.
Keywords are the words and phrases that people type into search engines when looking for products, services or information. Using keywords in your content strategy helps you to rank higher on search engine results pages (SERPs) and attract more traffic to your website.
Start by creating a list of seed keywords related to your product range. These can be anything a customer might search for when looking for a product like yours online.
Using tools such as Google Keyword Planner can be useful in this process for pay per click campaigns. By entering a seed keyword, you’ll be provided with a list of related keywords complete with search volume and other metrics.
However, you shouldn’t be solely focused on finding short tail keywords with high search volume. Rather, it’s better to find long tail keywords with low competition.
Metadata is an important part of on page SEO. It can be used in your title, headings, image and meta description to help search engines understand what the page is about.
Meta data is a set of information that describes and describes an asset (whether it’s a digital file, website, or physical object). It is used to describe the contents of a resource, including what software language was used, what tools were used to create the content, what subject matter is covered and more.
Descriptive metadata is a key component of any digital asset management system. It includes the asset’s title, author, keywords, and other relevant information.
The Dublin Core Metadata Element Set is one of the most common standard sets for digital assets. This set contains 15 metadata elements that describe digital files, images and documents.
On-page SEO is the process of optimizing your website content to be easy for search engines to understand. This includes optimizing HTML elements like title tags, meta descriptions, and content to rank better in search results.
Page content tells Google and site visitors what you’re about, and it’s the foundation for every other on-page SEO factor. Make sure to include high-quality, relevant, and engaging content that benefits your audience.
Keywords are the words and phrases that you want your website to rank for in search results. Use tools like Ahrefs and AnswerthePublic to research keywords that have realistic Keyword Difficulty, higher CPCs, and meaningful search volume (otherwise, you’re optimizing for nobody).
Using the right keywords will make your content more relevant to search engines. It also helps users find your content more easily. Ensure that your keywords are used naturally, in relevant places, and at the correct level to achieve optimal keyword density.
Link building is a vital part of any SEO strategy. It shows Google that your content is valuable and relevant, which results in higher search engine rankings. You can build links by reaching out to other people in your niche and ask them (politely obviously!) to link to your content, suggest updates to broken links or provide guest posts for other publications.
It might be tempting to use a back linking service that provide you “quality” links at “affordable” prices but more often than not these are low quality links that will harm your site rather than help it so make sure you do your research before taking up an offer. Remember: if it seems to good to be true, it probably is.
Another important aspect of link building is competitor research. You can use a tool like Ahrefs to study the links of your competitors and find out what they’re doing right (and what they’re doing wrong).
SEO and optimizing your content can seem like a daunting challenge but the basics that we’ve outlined above can easily be accomplished in-house without the need for great expense.
Remember that if you try something and it doesn’t seem to be working – that’s okay! Change it and try again, pretty soon you’ll find a method that works for your niche and brand.
Do you have any SEO tips that we should try? Let us know in the comments below.