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2 Ways Technology Can Improve Your Business

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2 Ways Technology Can Improve Your Business

The ultimate goal of any profit based organization or business is to achieve maximum productivity and sales while ensuring customer satisfaction. Most business owners try to find new ways to improve the level of productivity, customer service, and profitability of their businesses to give them any form of competitive edge over their rivals. All over the world, the use of technology to boost sales and increase productivity levels has gradually become the trend.

For any business to stay relevant and productive in the world we live in today, that company has to embrace the use of technology, even if its products have virtually nothing to do with technology.

Using technology in business saves valuable time and energy, giving employees more opportunities to focus on increasing productivity and providing quality customer service, thereby, increasing sales.

Improving Productivity Using Technology

Productive employees need fast access to business information, data, and their team; mobile-friendly techniques are an excellent way to provide that. A survey by Red Ant showed that 85% a store staff believed that their performance and sales would significantly improve if given mobile devices that would help them improve customer service. Although, getting mobile devices for your team may not be feasible sometimes, especially for large organizations, the centralized use of collaborative platforms to make sure all your employees are all connected even from remote locations, is advised.

Online business productivity software solutions help business managers to easily track progress during every phase of goal completion and offer reinforcements or guidance to keep productivity performance and production deadlines on track. This way, you can get higher business productivity helping your staff workforce learn new skills and challenge themselves to perform well regularly. By keeping your staff motivated, you ensure higher business productivity.

It is also possible to use online performance evaluations to rate the level of success of your business and know what areas that are affecting your productivity negatively. The technology of today provides advanced reporting and business analysis options to help you understand your business performance, customer preferences, and market trends. And, your executives and business managers can review these performance stats and analysis and use the information to develop a new strategy or improve on the old ones.

Improving Sales Using Technology

Statistics show that businesses without the use of technology spend 71% of their time and resources to determine sales plans and proposals. Selling involves many monotonous, time-consuming, and repetitive tasks, such as scheduling sales appointments, sending follow-up emails, and checking for new sales opportunities (all of which do not increase productivity and profitability).

Curb all these issues by setting up an automated sales system for your business. You just select your desired email marketing strategy, and you can send out automated emails to prospective customers easily.

The use of Customer Relationship Management (CRM) systems is now more widely recognized as an excellent way to maintain customer relations and by so doing, increase sales. When used correctly, a CRM system gives for sales employees an edge, as it allows them to get accurate awareness of what customers are attracted to and when they are most likely to buy. Any sales team armed with this sort of relevant information and the ability to reach out to customers and prospective customers quickly becomes a more productive and efficient sales team.

Also, one principal use of technology to improve sales is by using social platforms to promote your business. The purpose of social media is to build relationships. So why not use it to the advantage of your business? Connect with your current and potential customers on social media to make them feel even closer to you.

Technology is transforming the business world daily. As a business manager or owner, you should look for new ways to make your business more innovative, more productive and more profitable with the use of technology. This way, your business is sure to be successful.

About The Author
Kevin Faber has been in the commercial finance and banking industry for most of his professional life. He graduated at UC Davis with a B.A. in Business/Managerial Economics. His experience in credit analysis, finance, and management led him to be the founder of Silver Summit Capital. He enjoys working in the financing industry and building connections with industry leaders.
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