eCommerce marketers could use digital content, social media, search engines, and email campaigns to draw visitors and facilitate online purchases. eCommerce marketing is an act of driving awareness and action into a business that electronically sells products and services. The undisputed king in the eCommerce marketing domain is social media, and there’s email as well.
In custom software development today, business organizations require integrating marketing tools and software to boost their brand. An email marketing strategy helps promote your app and your brand. Furthermore, you can communicate with customers regarding your white label services or anything else that adds value to their requirements.
With the help of new tech advancements and software development, companies of all sizes, anywhere in the world could redefine their marketing strategies and boost the performance of their marketing team. Nonetheless, doing so requires a shift in understanding what digital marketing is and a careful approach to it. Custom software developers and business organizations also have email marketing tools to ensure hitting the target market more effectively.
What are these time and money-saving free software and email marketing tools? Let’s find out.
A free tool that checks out your emails and looks for possible triggers, which could get your message sent to spam. A deliverability test could be run to make sure that your email reaches the inbox of your recipient or recipients. Otherwise, it will not be opened.
The marketing tool lays out all that you could do to prevent landing on the spam folder, together with actionable explanations and advice regarding fixing problems that you may encounter. Problems in the deliverability could hugely impact your email marketing strategies, thus you should be proactive and run tests to make certain that you adhere to the best practices.
Visit the MailGenius website for more information
The tool has feature-packed email marketing and is reliable, perfect to grow your brand. You could create professional and engaging marketing emails and grow your audience with a streamlined drag-and-drop email builder. You need not wait for IT experts or designers for help with the drag-and-drop email builder.
Besides the email tool, there’s also the free HubSpot CRM to build custom touch-points for your customers. Automatically, HubSpot email is connected with the HubSpot customer relationship management system, thus you could tailor relevant emails based on any of your details, including web activity and form submissions.
With the system, you could include personalized content in your email, including the first name and name of the company to ensure that your contacts would feel like they’re being personally addressed while tracking all email activity at the same time.
Visit the Hubspot email marketing homepage for more information
A highly versatile tool,, which you could use for testing and tracking email. You could test emails in traditional web-clients and popular mobile devices as well, including Apple, Android, and Windows. You can use the tool for render testing, and ascertain that for any given device, you optimize your creativity.
You could test over 40 devices and clients and with just a click, Litmus could produce a test email to an address so you could send it to your ESP. You’ll see desired ISPs, devices, and browsers in minutes. You could put the email through the landing page test and have an overlay of that email complete with results for every link fast to simplify link testing.
Visit the Litmus homepage for more information
With the tool’s testing feature, you could see direct performance metrics comparison of as much as five single email campaigns. Moreover, the feature takes into consideration various subject lines or content within the email, so you could optimize the wording of the subject line, or determine how any email performs compared to others.
You can further decide on the subscriber list percentage that you should use to test the message. As soon as the ‘test campaign’ is done, the system generates a snapshot report that highlights open and clicks rates for every version.
The software system also provides an option to choose from hundreds of email templates, or allow one of their designers to tailor-design it for you. You get to see who clicked on your links with the advanced tracking, the number of users who forwarded your message, or who chose out. From there, you could send out a follow-up email to users clicking on specific links.
Visit the Reach Mail homepage for more information
5. TargetHero Tool
TargetHero has a prominent what you see is what you get or WYSIWYG editor, HTML, image hosting, and plain text emails, and a host of features as well that you would want in your email marketing software. This is ideal for brands that need a broad spectrum of features for running campaigns but usually lack the bigger subscriber lists.
TargetHero requires verification of the account. For you to do this, you have to sign up and follow the SMS authentication process.
Visit the TargetHero landing page for more information
Don’t be thrown off by Mailchimp’s humorous messages or funny YouTube clips. When it comes to gathering statistics, boosting performance, and sending emails, it’s all business. Moreover, you could also send out surveys.
For subscribers, this is a wonderful opportunity to vote on the best application icon, the dashboard lays it all out, including creating and sending campaigns, importing lists, and proceed to build your target market. As import occurs in the background, you could work on creating your campaign.
You could opt for everyone on the list to get the mail or only a specific segment—all in all, the process is extremely customizable. Creating a segment is seamless, using filters for building subsets of contacts, utilizing previously made segments, or cut/paste from the email address list of the recipient.
Visit the Mailchimp homepage for more information
The tools of Cakemail have your email campaign covered. One wonderful feature is the split A/B testing, which helps determine the most ideal Spam Assassin or mailing list to ensure that your emails don’t end up in spam. Also, there’s a Google Integration to enable you to view detailed statistics on how every campaign fares.
Sending out emails is seamless. You only have to give a title to your campaign, set the recipients, design the mail, and choose the time to send. Your options include twenty default templates with completely customizable options or you could upload your own.
Visit the Cakemail homepage for more information
EmailOctopus has a wide range of features that will have you designing eye-catching emails in no time. From unbeautiful templates and a powerful automated welcome emails, to being able to segment your audience and tailor emails to them based on their interests.
You can integrate EmailOctopus with a variety of platforms such as Shopify, WordPress and more and Zapier integrations can take your emails to a whole new level.
EmailOctopus also has a range of plans which makes them extremely competitive when comparing it against other platforms, and they automatically upgrade and downgrade your plan depending on your needs.
Visit the EmailOctopus website for more information
To Sum Up
The above-mentioned software and tools are only a few of the many to choose from. With these tools, you could get the best value from your marketing campaign.
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