Business marketing encompasses a broad array of online and offline methods, such as social media marketing, search engine marketing, TV ads, and direct mail marketing. Consumers experience marketing in ads, posts, and sales pitches every day in television, social media, and other advertising channels. For this reason, it’s not surprising for people to disregard ads altogether because most of them appear generic, fluffy, gimmicky, and pure advertorial.
Besides choosing the most in-demand marketing strategy, it’s also crucial to implement personalized marketing campaigns to better impact competitors. Personalizing customer experience helps combat boredom and provides the best value proposition. So, what are the top personalized marketing strategies nowadays?
Learn some of the best ideas for personalized marketing campaigns by reading below:
1. Sending Postcards
One good example of a personalized marketing campaign is direct mail marketing or sending mailers to your target audience. But, why should you use postcards for marketing? Postcards are an inexpensive, simple, versatile, and creative direct mail marketing tool, enabling you to introduce new offerings, generate more leads, and close more sales with the help of mail automation.
Take a look at the following postcard ideas for business marketing:
Use Portrait Or Vertical Orientation
Postcards pop in the mailbox because of beautiful designs. You can use bright colors, laser-targeted messages, and attention-grabbing images in your vertical postcard design. While most postcards are horizontal, a vertical postcard for marketing represents a simple change while creating a drastic effect on consumer response rates.
Add Coupons And Discounts
Why not offer discount codes in your postcard that resonate with your intended audience? For instance, you can include a short description of your new product and provide a limited-time offer (such as a 10% or 20% discount) upon presentation of the discount code by the customer. While others will keep your postcard for later use, some aren’t willing to wait longer, especially if they’re looking for particular products and services.
Add Social Proof
Adding a good testimonial, ratings, survey results, or another form of social proof to your postcard is a good marketing idea. Improve the response rate by adding short quotes from satisfied customers. It’s one way to show your prospects that you’ve helped other customers, and the latter can vouch for your products and services that yield outstanding results.
2. Digital Detox
According to a trusted source, about 56% of 18 to 23-year-old Americans are interested in using social media less. So, it’s imperative to diversify your marketing into pay-per-click (PPC), email marketing, and targeted advertising. These strategies are personalized, direct to the point, and appealing, giving people a break from what they usually experience in social media.
There are lots of PPC benefits including being able to drill down into your audience segments to target very specific demographics, give you better control of your budget, helps your SEO strategy and campaigns are easy to produce amongst other additional perks.
Jump-start your email campaign by creating and sending personalized emails to a specific group. For instance, a shoe retailer can send emails to an intended audience based on age and interests to determine the clothing styles that potential customers like best. Increase your email content’s relevancy by understanding your audience. Gather customer information through sign-up forms.
3. Custom Video Messages
People are widely exposed to different marketing techniques, and most online users lose interest in text-based content and even generic videos. Leverage your videos with personalized messaging, a practical approach to keeping your audience engaged.
Here are some examples of custom video messaging ideas:
Personalized Video Messaging
Create social media videos showing your personalized information that’s usually included in your profile
Human Touch Video Messaging
Create personalized videos with a human touch. You can add video elements showing facial expression or symbolism, such as a heart for peace or a dove for peace.
Appreciation Video Messaging
Create customized videos thanking customers for their purchase to build loyalty. Mention the names of your top-purchasing customers (ask permission).
4. Branded Merchandise
Customize your marketing using branded merchandise, using graphic designs printed on items, such as t-shirts, lanyards, notebooks, mugs, and caps. These branded merchandise items can be used in promoting your products and services across different advertising platforms and implementing various marketing ideas, such as the following:
Give away product samples and cool branded merchandise printed with your company logo during trade fairs.
Social Media Marketing
Post images and videos showing your staff or loyal customers wearing your logo branded t-shirts, using your customized mugs in an event, tote bags as mommy giveaways, or cool caps as a contest prize.
Show that your business embraces innovation through your branded merchandise, such as branded Bluetooth speakers, molded power banks, and branded wireless earbuds.
Show your audience that you care about the environment or are implementing a “green” business. Some examples of green branded merchandise include branded eco-bags, plant pots, and thermal water bottles. Use anything that promotes cleanliness, recycling, organizing, or caring about nature.
5. Take Advantage Of Fear of Missing Out
The fear of missing out (FOMO) in psychology refers to a perception of a person who feels envious that others are living better lives, experiencing better things, and having more fun. In marketing, you can take advantage of this concept by showing your prospects they‘re missing out on fundamentally essential features and benefits that your existing customers are experiencing right now.
Remember, fear can help drive conversions because consumers also fear missing out on the right value products and services. You can personalize your marketing through the following FOMO ideas:
- Show the number of sold items on the listings of your products.
- Introduce a limited-time offer with a timer (calendar or clock).
- Send exclusive offers via email or vouchers.
- Produce a limited number of exclusive product design or packaging, such as using a sleek metallic case for their accessories instead of the usual plastic casing.
Personalized marketing is beyond using one strategy. Instead, this marketing trend uses a good combination of different online and offline strategies, far more powerful than commonly used techniques. Direct mail marketing, detox marketing, and using branded merchandise are unique, engaging, and flexible.
Personalize your approach to your target audience by sending targeted emails. Also, you can take advantage of the FOMO concept to your business advantage. Applying above-personalized marketing ideas can help you attain sales and marketing goals consistently.