Staying ahead of the curve is important if you hope to stay competitive. This is relevant in your personal life, in your professional life, and certainly if you hope to run your own business. The only way you can routinely expect other agencies and firms to interface with you, and for clients to keep coming back is to continually offer quality they cannot get anywhere else.
Think of all the taxi rides you’ve ever taken. You’ve likely had many. For some, it could be far past the hundreds. You usually know what to expect. You’re picked up, driven, and small talk either happens or doesn’t. Sometimes you initiate it, sometimes you don’t. Sometimes you’re grateful for one or the other depending on the day. That’s about it. Now imagine during your next taxi, Uber or Lyft ride you are offered a fresh, unopened mint as soon as you get in. Cool air is blowing onto you from the gentle AC fan. Gentle, calming ambient music is playing. The car smells good. Upon pickup and arrival, the driver gets out, opens the door for you, calls you Sir or Madam and thanks you for the ride. You’re going to remember that ride. You’re going to hope you get that person again.
Let us consider how you might take that spirit and apply it to your business efforts:
Ensure Your Printed Materials Are Up To Scratch
There’s nothing that signifies a business willing to cut corners as those who use somewhat cheap and ineffective printed materials to market their goods. No matter if you’re looking at a flyer, a poster, a pamphlet at an expo you’re attending, a business needs to draw you in from all avenues, and first impressions count. This is why it’s essential to consider how your printed materials have been utilized thus far. Have your staff been equipped with quality business cards? Is your branding even represented well through your printed design? If not, it’s essential to go back to the professionals such as Business Print, those who specialize and care for many brands everyday. You’ll notice the difference compared to something you drew up on InDesign yourself.
Because of the popularity of businesses like Wendy’s opting for the ‘always cheeky’ approach online, you’re starting to see more and more businesses use their Twitter and other social media pages in odd tonal ways. One day they might be cheeky, the next day fully professional. It’s essential to have a true goal behind this outreach, because consistency is key. Consider how words and updates can truly have an effect on your brand, and why you may wish to exercise a little more caution next time you think of posting.
You can never expect your business to flourish if it’s continually struggling to train its staff. Be sure to help your staff stay trusted by putting them on important placements, celebrate them, and allow them time to develop their professional skill sets. This way you increase desirability of working at your firm, as well as the standards of your team.
With these tips, you’re certain to ensure quality through all facets of your business.
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