Timely inspection of your online store helps identify weaknesses that require attention and optimization. Your store can be improved by resolving the offered eCommerce mistakes.
Online business sales have a lot of competition. Around a hundred new stores open worldwide every day. Because of this, most startups close after a short time. As studies show, the critical moment comes in two and a half years. Overcoming difficulties shows the persistence of a brand or idea. However, not everyone withstands this test. To make your business flourish and grow steadily, check out the list of eCommerce mistakes to avoid at any stage of online store development.
1. The Wrong Platform
Don’t rush to launch your store on the first suitable platform. Take the time to choose the best eCommerce platforms for your business. You must take into account several important factors at once: what products you will promote and in what way, what growth opportunities the platform offers. Besides, the budget and ways to attract customers also matter. Wrong platform choices can lead to reduced traffic, sales, reputation and many other issues. Migration to new eCommerce platforms will take more time, money and energy than a preliminary conducted analysis.
2. Poor UX and Bad Navigation
Inbound eCommerce marketing highlights user experience in one of the key categories of doing online business. This means that your site should give the user everything he needs and even a little more. This should be manifested in thoughtful design and sophisticated navigation engine. If it is difficult for the user to find something on your site, he gets confused in the categories or cannot enter a search query, he will go to find another store. To convert your visitors into buyers, make sure that it is convenient to use your site.
3. Too Complicated Checkout Process
Make everything as simple as possible: break the process down into understandable steps that can be completed in minutes. Yes, you need to collect data about the client, but allow him to immediately spend money, and then answer your questions. Use additional eCommerce software to speed up or simplify the checkout process. Make the deal as transparent as possible: do not substitute the buyer with additional fees. At the first transaction, you build confidence in your store, let everything go easy for the buyer.
4. Bad Customer Service
Customer support of eCommerce company consists of many elements. By how you answer customer questions on the social media and the site, how quickly you resolve complaints, your attitude to the client is determined. Always be available in several ways: by e-mail, phone, chat. Implement an AI bot for common questions, quickly solve difficulties, offer a refund if necessary. Otherwise, you will lose existing customers and will not get new ones.
5. Unoptimized Website Design
Remember, your site should be as user-friendly as possible. This means that the design should be optimized for any device and any assortment of goods. If you plan to expand the capabilities of the store in the future, lay this at the heart of the design right away. Otherwise, you will have to contact the eCommerce developer for costly improvements and innovations. Invest in business wisely.
6. Ignoring Content SEO-optimization
One of the most widespread eCommerce mistakes to avoid selling online. Content on your site is a powerful tool to attract customers. Amazon eCommerce was one of the first to recognize this trend and now stores on this platform are in the top search for thousands of queries. Your content should be optimized in two ways: useful for the user and search engines. Strong high-quality keys will raise your store in the list of search engines, and the content of the article will keep the user on the page.
7. Ignoring Target Audience Study
To promote eCommerce business ideas, it is not enough to have a product and a website. You need to know your consumer, find out their pain points, needs and values. Having access to this knowledge and you will understand how to offer your product or service, in what language to do it. Your offer should not only differ from competitors but clearly address the problems of the target audience. Conducting in-depth research will save you money on marketing experiments in the future.
8. Identity or Brand Message Deficiency
One more eCommerce mistakes to avoid the lack of identity or an unclear brand message. No matter how high-quality and unique your product may be, it will not sell itself. If you want to get customer loyalty and make them permanent, offer more. Your message should be fully focused on the needs of the target audience. If you offer fun and joy, simplicity and convenience – this should be reflected in your slogan, logo and other elements of the brand. Be logical and consistent.
The success of your online business depends on many factors, but you can minimize it. Having examined the list of eCommerce mistakes to avoid, inspect your existing store or your ready-made business plan. Take our recommendations into account when planning the new one. And, please, tell us which mistakes seemed most unexpected to you and which ones were obvious?