If you want to design a winning website, ot only does it need to look good but it must be quick to load and navigation must be easy too. Your website is not only critical in terms of impressing your customers visually but it has an impact on your search engine rankings too. With that in mind, continue reading to find out everything you need to know…
Take the minimalist approach
Less is more – this is a saying we frequently hear throughout all walks of life. And, it is something which can be applied to web design. Below, we explain all you need to know about taking the minimalistic approach.
As a web designer, it can be very tempting to overcomplicate things. You want to incorporate as many impressive qualities as possible – graphics, flash, infographics, images, colours, side bars, and so on and so forth. However, in the end this can create clutter, mess and confusion. Plus, any SEO company will tell you that it can have a negative impact on your ranking too. It is when you take the opposite approach that you truly experience phenomenal results.
Reap the rewards of simplicity
The art of a minimalistic web design lies within utter clarity and simplicity. There is no confusion regarding where your visitors’ eyes are drawn to or what the message is you are trying to convey.
Determine your necessities
In order to effectively use this web design approach, the web designer needs to determine what is necessary and what is not. Every single element you include, ask yourself – does the website need this? If so, keep it. If not, say goodbye.
Are you achieving your minimalistic goal?
A frequent mistake made by designers is that the concept of minimalism leaves them to believe they need to abandon important aspects – such as a key navigation tool. But ask yourself this; does that achieve the clarity that you set out to achieve through using a minimalistic web approach? No, in fact it creates more confusion. And this means you are not using the design approach effectively.
Is your conversion rate suffering because of your checkout form?
The customer has browsed your website, they have added products to their online shopping bag, they have clicked on the checkout, they are ready to pay, but they don’t. They begin the process, but the transaction never sees completion. Why? A top web design professional could find the problem to be as the result of a poor checkout form.
There are lots of e-commerce websites which are failing simply because their checkout form is inconvenient and full of frustration. After one or two attempts of filling in the form, the would-be customer gets fed up and they seek to buy the product elsewhere. What can you do?
#1 How to deal with errors
If your customer has filled out a field incorrectly, or has missed a field, then tell them there and then. One web design method which is good is whereby a cross or tick appears after each field is filled. As a customer, there is nothing more frustrating than filling out a form, clicking proceed, then discovering you have done something wrong and thus need to fill out practically everything again.
#2 Check your labels
Are your labels clear and logical? Keep it simple e.g. ‘first name’ and ‘email address’. And make sure everything is in an expected order, for instance; if payment details are asked for before the individual’s address then people can become sceptical.
#3 Make it easy
A good website design consultant knows you need to keep it as simple, convenient, and easy for your customers as possible. Allow them to simply enter their postcode and click ‘search address’. Give them the option to save addresses for later use. Allow them to simply click a button rather than having to enter their address all over again for delivery as well as billing too.
Make sure your website footer is not an afterthought
The footer of a page – whether it’s on an essay, a website, a contract, or a magazine – is often overlooked. It is considered an afterthought, yet ironically it is usually where the most important information is entailed. A good web design professional knows how to ensure your footer is effective.
Why is the footer so important?
A website’s footer contains key navigation points, and this is an imperative part of website design. When a visitor enters your site and they want to discover your return policy for example, they will immediately scroll to the bottom of the page and seek to find it. If your footer is confusing and/or if the return information cannot be found, then you have immediately got off to a bad start with your viewer, and they may go elsewhere.
How should the footer look?
Any top web design expert will know that the answer to this question is exceedingly easy; it should be simple. Forget about fancy graphics, cast your mind away from elaborate fonts, and keep it basic. The footer is for navigation, not artistic creation.
What should the footer include?
Don’t forget about your footer! It is an essential tool in web design success, and if it’s not effective then you could easily be damaging your navigation and consequently increasing your bounce rate.