Most businesses today use social media to communicate with their customers and promote their businesses. But, not all of them do it well. Merely having a Facebook page with necessary information about your business, a link to your website, and sharing frequent links to your products won’t work.
People are so bored with companies and their advertisements taking up most of the space on their social feeds. They rarely click on the links, and they are more likely to block businesses that bore or annoy them than they are to buy from them. It’s easy to follow the brands that we love, but it is just as easy to unfollow and block them if they aren’t showing us what we want to see.
Digital marketing can be exceptionally effective if you do it right. Sharks Marketing can help you to fine-tune your digital marketing efforts and launch some dynamic new campaigns, but there’s a lot that you can do to make sure you are getting the most from your social media accounts.
Make a Plan
The businesses that don’t do well on social media are the ones that don’t have a plan. They just share random articles, log in when they have time and don’t know what to do when they are there. They might also share precisely the same thing on all of their platforms.
Build a social media plan to help you to make the most of your time. Plan when you are going to be online, what you are going to share, and when, who you want to follow you, and where you are going to find them. You can even schedule your content so that you know exactly what is going out when.
When you schedule out your posts ahead of time you can chunk your time to fit it in. Regardless of whether you are around or not, scheduling helps keep your social media platforms such as Instagram and Twitter profiles look fresh and active. Twitter scheduling tools such as Buffer and Hootsuite have automatic scheduling included in their system so your posts will be set to send at the optimal times. Some tools such as Hypefury even let you retweet your old tweets to help them stay in circulation longer. Most have a free trial to explore the world of scheduling tweets and find out what you can expect from the paid plan.
Have Some Fun
Social media is supposed to be fun. The businesses that do well are the ones that enjoy it. Don’t just share links and informative content. Use Instagram Stories and Snapchat to share some behind the scenes content, showing a different side of your business. Film question and answer sessions with your customers, and play with filters and stickers.
One of the most significant advantages of social media is that it lets us communicate with our customers. Use it to build loyal relationships by communicating with them, engage with their content, and not just your own, answer their questions, and above all, be friendly.
You can also use social media to connect with other businesses. To build a support network and to share ideas.
Don’t Waste Time on the Wrong Platforms
So many businesses try to be everywhere. They make accounts on every social media platform and try to spread their time between them. This can mean that you are wasting your time, and not focusing your efforts where you are likely to get results.
Look at your target audience and the demographics for social platforms. Spend your time where you are likely to succeed and forget the rest.
People are annoyed by constant promotion. If all you ever post are advertisements and links, you’ll soon lose followers. Spend more time sharing other people’s content, engaging, and sharing helpful articles and advice.
Have a Consistent Voice
You might not always be the person behind your social media feeds. But your audience shouldn’t know that. Try to use a constant voice to make you seem reliable and build trust.