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Is The Future Of Content Focused Video Editing Text-Based?

Illustration of video editing software on a computer screen

Is The Future Of Content Focused Video Editing Text-Based?

Type Studio is a Berlin, Germany based Startup which was founded in 2020. Type Studio is developing a new approach to edit a video. It is called text-based video editing. You basically edit the video by editing the transcribed text. In previous video editors, the editing is usually done in a timeline. The rise of artificial intelligence in the form of speech recognition makes text-based video editing possible.

The goal of Type Studio is to make video editing as easy as possible. The text-based approach lowers the barrier to entry, because anyone is familiar with editing text. You do not need to learn a complicated video editor with the help of tutorials or courses for many hours. Type Studio allows you to start right away with the editing of your video. Another advantage is that editing is much faster because you are doing the changes of your video in the transcribed content and you don’t have to skip through the timeline to find the right place you want to edit.

Text-Based Video Editing In A Nutshell

Visit Type Studio’s website and sign up for a free account. Type Studio runs online in your browser, so you have to upload your video where it will be automatically transcribed. The voice from your video will be converted into text. When the upload and transcription is done you will end up in Type Studio’s editor. Here is how the interface will look like:

Type studio editing screen

On the left hand side you will find the transcribed text and on the right hand side you will see the preview of your video. Text-based editing means you will edit your video mainly in the transcribed text.

Let’s say you have for example some misspellings or bloopers in your video, then you can highlight these words or phrases in the text and hit the “Cut” button. Your video on the left will now be automatically cut by these changes. The cut will be a simple jump cut. This way you can edit your video perfectly based on the real content. Of course, you can not only simply cut, but also edit your video differently. But more about that later.

Type Studio supports a bunch of different languages. So it works not only for English videos, but also for many other common languages. These are the languages that are currently supported.flags of the world

What else does Type Studio’s new technology bring to the table?

 

  • Type Studio works completely online in the browser of your choice. That means you don’t need to download or install any software.
  • Your videos are also stored online and are accessible from anywhere.
  • The video rendering will be done on Type Studio’s server. The advantage is that you don’t need any special hardware or a high-end computer with a good graphics card.

But there is more Type Studio can do than simply remove sentences or words. There are some other advantages to text-based video editing. Here is a quick overview of all the different functionalities of Type Studio.

Generate Subtitles Automatically

Type Studio automatically transcribes your video, so you can easily add the transcript as subtitles to your video. It requires only on click and you have added close captions to your video. If you like you can also customize and style the subtitles by picking different fonts, sizes, and colors. Sometimes the transcription is not at 100% accuracy. Then you can edit the wrong transcribed words in the text and it will also affect improving your subtitles.

Video showing subtitles added

Video Translation

Automatic transcription allows you to translate your video into different languages. It helps you to make your videos accessible to a global audience by automatically translating your videos. You can expand your reach by creating content in multiple languages, to be viewed by people from all over the globe. You can add the translated texts as subtitles to your video.

Video showing translated subtitles

Repurpose Video Content

To get the most out of your video you can use Type Studio to repurpose your video by easily adapting your video for all social media platforms. Choose between different aspect ratios and cut out different parts of your video. This way you can get multiple content pieces out of one video that are optimized for each platform.

Ways you can reuse your content

Turn Your Video Into An Article

Turning your video into an interactive article is another feature provided by Type Studio. It is a byproduct of the text-based and online approach and works like this:

When you are done with the editing and the video has been rendered, you will be taken to Type Studio’s sharing page. Decide if the sharing page should be set to public or stay per default to private. If you set the page to public, everyone you share the link with will have access to the page and can watch the video online in the browser or download it if necessary. This way you can quickly send your video and share it with anyone.

The special thing about the sharing page is that you can embed the video and interactive transcript into your website or blog. Therefore Type Studio provides a small auto generated code snippet that you can use for the embedding. By embedding the sharing page on your website you optimize your SEO. The search engine can understand what your video is about. At the same time you make sure that your visitors can interact more with the video.

Type Studio layout

Summary

Type Studio offers an exciting way to edit videos. It’s a whole new concept of dealing with video content. The text-based approach brings with it some new features. The increased editing speed and simplicity are clear. However, there is also a disadvantage. Type Studio is only suitable for videos with spoken words otherwise the engine can not transcribe anything. Music videos, for example, would not be suitable.

You can try the free version of Type Studio that allows uploading 20 minutes of video each month. The Pro version costs $18/month and comes with some additional features like the subtitles styling, translation and 10 hours of upload time per month. So if you have a content focused video for example a talking head video, you should definitely try Type Studio.

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About The Author
My name is Chris Hennessey and I am part of the Startup Type Studio. We are developing a text based video editor that runs in your browser. I joined the marketing team this year. My main task is to create content around video editing and especially content about Type Studio. In general I have a great passion for new tech products and am always looking to develop new tools.
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