While we all know that excellent customer service is vital when you want to survive as a young business, it’s not always that easy to pinpoint exactly what it takes to have a great relationship with your customers. There are so many other areas to invest in, after all, when you want to grow your business – and brilliant customer service can be both costly and tricky to pull off.
Luckily, there are a few safe ways to give your business a reputation for its foolproof customer service and friendly team. Here is a handful of the very best ways that won’t necessarily cost as much as you think.
It just makes it a bit easier to keep your most loyal fans happy and even attract a few more as soon as possible.
#1 Use surveys to understand your customers
First of all, you won’t be able to pinpoint how your customers would like to interact with your business unless you have a chat with them about it first. Try to lure them with some rewards for completing your survey such as a discount on their next purchase – if they are repeat customers, they’ll be sure to take advantage of the deal.
With this information, it’s going to be so much easier for you to understand exactly what your business is lacking and what made them prefer it, in the first place. If you don’t know what they’re looking for, you won’t really be able to make them happy wither.
Spend a bit of time on creating these and remember to offer a tempting incentive in order to make them complete the survey as well – a freebie or a chance to win something is always a good idea.
#2 Remember to follow up
Those customers who have been around for such a long time will be the best salespeople you’ve ever had. Word of mouth is still the best way to go, and if they keep using your services or purchasing your products, they’ll spread the word to their friends and colleagues too – just make sure you remind them to do so.
Send a friendly follow-up email, an update message of interest, or any other way you’re able to vaguely trigger their memory the next time they’re in a conversation where your name could pop up. That way, they’ll be spreading the word for you – and you’ll be maintaining your current relationships while you’re also building new ones.
If you’re an online business, it’s a good idea to invest a bit on a virtual HQ, by the way. This will make it a lot easier to provide the kind of service you have in mind – and your customers can get in touch with you without having to struggle.
#3 Use social media for what it’s worth
Finally, a part of both staying in touch with your most loyal fans and reaching out to new ones is, of course, to be active on social platforms. This is where your customers will be hanging out on their off time and it’s the perfect place for the kind of low-key, casual conversations you need in order to maintain a good relationship.
Use it to understand your ideal customer a bit better, create engaging content, answer all of their questions, and make sure that they know where to reach you when they need you the most. It just makes it a bit easier to stay on their good side for as long as possible.
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