Building a personal brand on social media is an essential part of carving a positive image. For starters you can create a brand that will be trusted by your target audience.
According to one research, 90% of customers will trust your recommendations online if you are a trusted social media brand. In other words, you ought to invest in crafting that killer personal brand to grow in your career or business.
Now, how can you nail this? Read on as we break it down:
Create A Complete Social Profile
Decide on the social media accounts that you will focus on; Instagram, Facebook, Twitter, TikTok or YouTube, to mention a few.
The next step is to create or update the information on the social media accounts to ensure it is complete and accurate.
Delete old posts that could tarnish your brand image. Moreover, upload your best profile picture and let it show your face to enable followers to connect with you.
Make your bio interesting; let it reflect your personality, achievement, and the content you will be posting. Do not forget to mention something interesting about yourself.
Identify Your Niche
You might start out experimenting by posting different content in your areas of interest and expertise. Ultimately, find the right niche and own it.
Perhaps, try to monitor to see what content receives more views and engagement. Then, create unique and engaging content in the areas that your followers like most. This will help you attract and retain more followers to your social media platforms as they engage in the content they love.
Tip: Consistency is key in building a solid brand on social media
Use The Right Tools To Create An Appealing Brand
It would be best if you created a good and memorable first impression for anyone who visits your social media platforms. Also, it would be best if you captured the profile visitors’ attention within a short span.
Ensure your profile looks appealing, less cluttered, informative, and easy to read.
For instance, you can use social media marketing software like a bio link tool that allows you to link more than one page and content on your bio. It will make your profile more appealing.
You can also use filters to create stunning designs for social media posts. If you get many queries, you could leverage automated options to engage with your followers.
Share Content Regularly
Keep your followers more engaged on your social media platform by posting regularly.
But try to avoid sharing too much as it could be annoying to your audience. It might also make you look desperate. You could post around at least 3-4 times weekly on all your social media platforms.
Tip: Start by creating a schedule or calendar covering different kinds of content on different days. You can also reshare and engage with what your fans are publishing.
Managing Your Social Networks
Managing your social platforms could be a bit toiling with your busy daily schedules and content creation. Again, you can invest in free or paid social media management tools to help manage your accounts.
There are tools that can help you cross-share content and collect engagements from different platforms and analyze them. Using data, you can analyze popular trends and gain insight into strategies for reaching the right audience. You can rinse and repeat!
A killer personal brand on social media will give you a way of creating and seizing growth and career opportunities. Creating a personal brand does not have to be strenuous. Start with the above-covered tactics, and you will be amazed to see your brand grow.