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How Do Customer Surveys Act As The Key Driver Of Your Business Success?

Illustration on person taking an online survey

How Do Customer Surveys Act As The Key Driver Of Your Business Success?

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The customer is the king.

This phrase has not lost its meaning even today. No business can flourish if their customer isn’t talking about their product/service. Unlike some popular beliefs, “word-of-mouth” still holds a crucial position in driving business growth.

Now coming back to devising a correct marketing strategy that will result in customers raving about your brand. Besides all the other methods known, a customer survey is one of the most prominent ways to get insights right from the target market and develop strategies that will have a positive bottom line.

Thanks to the technology advancements and changing business tactics, organizations have plenty of opportunities to find customers’ opinions.

But what are those, and how are they helpful in making your business a success? Let’s find out!

Post-Purchase Surveys

This is quite simple. As the name suggests, you ask the customer regarding the product that they already invested in. While it won’t drive any additional purchase, it will help you in the following ways:

  • Improve your brand’s positioning since you’ll project your company as someone who cares even after the purchase has been made.
  • It helps you identify issues starting from product navigation, ordering, and the final purchase and solving them before impacting your company’s image.
  • It will allow you to gather information from your customers to help you create more targeted campaigns in the future.

In short, it helps you move one step closer to your customer. However, it will completely depend on the type of questions you’ll ask. You can opt for a QR Code Survey and get your post-purchase feedback quickly.

NPS Surveys

While asking for relevant feedback from your customers after making a purchase is good, why not use the people who are already in your system to become your brand evangelists? In such cases, Net Promoter Score surveys are quite helpful.

In this, you target those customers who liked your brand before. Make them your brand advocates with a simple survey that determines whether they will become the brand promoters. Just ask your customers to rate your performance on a scale of 0 to 10. You can take the help of email marketing for these types of surveys and find out the customers who can refer your service or product to others.

But why should you care?

You should because more than 90% of consumers trust referrals from people they trust. Also, there is a four times higher possibility of people buying something when referred by their friend. In short, you can use your past customers to lure new customers.

Pre-Development Surveys

Everyone is quite familiar with the type of surveys that we mentioned before. Right? But what if we tell you that you can take help from your customers to see if your idea of a new product is good enough?

Isn’t that amazing?

Doing so will help you allocate resources in the right way. For instance, you can go for a survey to see how your target customers will respond to certain price changes or delivery models. This way, you can quickly eliminate the elements that are not likable.

For instance, if you are developing a newsletter and don’t know should you opt for any subscription model, asking the same from your customers will help you devise a better strategy for a better outcome.

All in all, analyzing their responses will enable you to identify all the loopholes or gaps from your customers’ perspective. Thereby, you can go for product improvement programs or wireframes to remedy the problems before launching the actual product. It will not only help you save your brand’s image, but you can easily save money and time as well.

In The End Let Customers Help You Create Better Products

Why leave your customers’ opinions when they are the end-users? Isn’t it? In fact, organizational psychologists often suggest that customer surveys help companies find the drives that positively impact customers’ behavior.

It doesn’t end here. The same survey allows brands to find all the factors that will help them retain their customers for a longer time. After all, we live in an era where more than 90% of the customers read reviews before taking action, so it’s more important now than ever to ask your customers about your brand or products that you are offering.

Not only will you gain insights about the areas to grow, but you can also capitalize on what you’re already doing well and foster positive relationships. So, make sure you are doing the following steps:

  • Requesting
  • Analyzing, and
  • Implementing

Customer survey insights into your marketing or business strategies to grow your business.

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