There are many things that you have to consider when you first start earning money online, things that you might not have thought of before. Whether you register a business or as self-employed you should make sure that you are prepared for the rules when it comes to earning money, to avoid a tax investigation as much as anything.
As well knowing about the rules of running a business, you will want to make sure you are doing the important part – actually earning money! So here are some ways to help you get your name out there and making some cash for your new venture, with a particular focus on digital marketing.
Search Engine Optimization (SEO)
If you’re not aware of SEO then you should spend a significant amount of time familiarising yourself with it because you’ll need to understand how to get the most out of search engines to succeed. So, what is SEO? It is the practice of making your website visible on the internet, especially for the organic or unpaid results of search engines. Featuring on the first page of results for searches related to your products or services is vital to your business with over 90% of users not venturing beyond page one.
Preparing your website to be optimized for search engines means having it include certain things that are known to be a part of the metrics that the likes of Google and Bing use.
Keywords are one of the easier starting points, by using a free keyword tool you’ll find the words and phrases that your website and pages need to have in order to be recognized when searches take place. In addition, you should ensure that you have high quality content that encourages users to stay on your page longer, this helps to build your reputation as do backlinks. Backlinks are when other websites link to your website, providing it with credibility.
Photo by typographyimages from Pixabay
When discussing digital marketing in the modern day it is impossible to not include social media as well. The likes of Facebook, Twitter and YouTube are now at the heart of every advertising campaign by a major company, and should be featuring in yours too. However, where your social media plan will vary to the big players is that you should be more targeted with how you use these networks.
If you’re asking people to visit your blog then do so by engaging in conversations relating to your subject matter on Twitter. Engage with potential readers and demonstrate your writing ability. For e-commerce websites you might want to look into how your products look when advertised, can you make them photogenic enough to attract the eye on Instagram?
There are also such things as sponsored posts where you pay money to social media companies in order to feature on the timelines of people who don’t necessarily follow you. However, before you speculate to accumulate make sure you are confident in your strategy and that you have checked the aforementioned legalities.
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