Running a home-based business comes with a lot of benefits; it’s far more flexible which is a bonus if you have a busy family life to deal with as well. They also have very low overheads so you’ve got a far higher chance of making a lot of profit. However, one of the major downfalls of running a home business is that you don’t have the appearance of a big company.
Image is everything in business and some customers prefer to deal with a large company with a big office and loads of employees. You could consider expanding the business but the thing is, they don’t have to know that it’s just you on your own at home if you take these steps to make your company look bigger.
Get A Mailing Address
One of the biggest giveaways that you’re a small home-based business is your mailing address; if people are sending or receiving post from a residential address it doesn’t look good. But there is a simple solution to that, companies like Grosvenor St Pauls virtual offices can set you up a virtual mailing address so your post gets sent to an office address that looks professional and then they’ll forward it on to you. Your customers will be none the wiser and it’ll make it look like your company has a big office building rather than a spare room in your house.
Pick The Right Name
The name of a company says a lot about it and if you don’t get it right, you could put a lot of customers off. If you’ve got a name that is tied to the local area or portrays you as a small family business, some people love it but others might think that you’re too small to give them the service that they’re looking for. Consider changing it to something that sounds flashier and makes you sound like a big company.
When you call a big company you don’t expect to get through to the owner of the company directly, if that happens, customers will think that you’re small time. You can give the illusion of having a big operation if a receptionist answers the phone. That doesn’t mean that you need to pay somebody to come and answer the phones in your house, you can get a virtual assistant instead. They’re freelancers that answer the phone from home and then redirect the calls to you. It’ll cost you a little bit of money but it’s a good investment to make if you want to give the impression that you’re a big company.
Update Your Website
Every successful business has a great website to advertise it. One thing that screams amateur more than anything is an old fashioned website that hasn’t been updated in years. They’ll immediately have you pegged as a small home business and not the big company that they were hoping to deal with. It’s worth investing some money in your website to make customers think that you’re big time.
Being a small business run from home doesn’t have to be a disadvantage, you just need to pretend that you’re bigger than you are.
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