Conversation intelligence is software for analyzing speech between salespeople and customers to understand customers’ preferences and improve sales strategy. This is a platform where you can get profound observations just by listening to the conversation over phone calls.
In the case of marketing, however, it’s difficult to deal in person with all such conversations to find out what works, so conversation intelligence is the solution to this problem.
Nowadays, every big company incorporates the latest conversation intelligence platform into their sales training process to skyrocket the sales team’s performance. The ultimate purpose of this is to increase gross sales.
Why Adopt It
You cannot better understand a customer’s needs until you listen to the customer himself using this platform.Taking notes of every customer’s call, analyzing it, and collecting valuable data becomes challenging when you have several other matters to look after. Your mind cannot keep all records fresh all the time. You can easily forget critical points of conversation until and unless these points are highlighted by software and kept fresh in your memory so you can use them anytime to improve your sales and marketing strategy. This software has an intuitive interface that helps you focus on the most critical stages of customers’ journey.
How it Works
Valuable data from the conversation is extracted using natural language processing, and then artificial intelligence organizes data, reads, and classifies it making it insightful for sales and marketing teams.
Furthermore, it helps you optimize digital campaigns. It’s the best way to find out how you can make your product better in accordance with your customer’s expectations, thus helping your company sign more deals.
Customer conversion is something important for every sales agent, and this software ensures just that!
Role In Sales
This platform tells you what customer motivation is, why they called you, and what they exactly want. It will listen to them carefully and guide you to make product changes accordingly.
Other metrics, for example, calculating bounce rate to find what is working and what is not can’t be more reliable than the customer’s own words. It helps you to figure out areas of flaws, friction, and why customers hang up without any purchase.
This software allows team members to get customers’ information efficiently. What’s more, you can provide access to the relevant stakeholders for better decision-making.
Suppose you have changes in your team and new sales agents recently joined. In that case, the new agents will not know the context of previous conversations, and they would have to go through the process from the start to get the history of the conversation between the old sales agent and customers.
This platform has solved this problem by making all the interactions available at any time, so new agents can go through data rather than repeating the process once again to learn what works.
Cutting to the chase, this platform allows better time utilization in the marketing and sales domain and helps you extract helpful information from talks between sales agents and customers.