If you have a website that you need to work on but you don’t quite know if it’s ready or not then you’re not alone. Every single website owner goes through this, but it’s important to know that your website will never be perfect and it will also never be 100% done. That’s just how websites work! So if you want some reasons to stop delaying your new site then you can find out everything you need to know right here.
If your site is 98% perfect then it is still going to be generating leads far better than your site that is 0% done. Every day that you don’t launch your site is another day that you are losing out on these leads. You’ll probably be paying for your site during this time as well, so you really do need to start launching and generating that revenue. This includes your SEO as well, and companies like Lexel can help you with that. There’s no reason for you not to do this, and the longer you let your older site stay up, the more you are delaying your own profits and your own success.
Nobody Really Cares
Revealing your site may be a big deal to your internal audience, and you’ll probably want to please them as well. The thing is that it’s important to know that most of your customers and even your prospects won’t be as affected by your new site. Even when the biggest brands in the industry launch their site, you’ll always see that the customers really only care about the products and the content that it is offering, and how it can help them. They don’t’ care much for the “new look” kind of stuff, so think about who your site is really for. It’s not for your team and it’s not for your agency either, it is for your customers and they are the ones who really matter. They would rather have a new site that offers some additional features rather than an old site that offers none. After all, they don’t know what you have planned, and how can they miss what they have no idea about?
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There’s Never been a Perfect Launch
No software that comes out is absolutely perfect on its release. You need to treat your website as if it is a software. It’s true that imperfect software can cause you some growing pains, but this is mostly for internal parties. When you launch your site, even though it isn’t perfect, you’ll soon see that it can help you to create very valuable products and it can also help you to know where you’re going wrong as well. Even if you think that your site is perfect, it probably never will be and this is the main thing that you have to remember when the time does come for you to launch your site.
Managing Web Projects #10 – Testing the ProductTesting is the most important part of the whole web production process. I don’t care what anybody else tells you – listen to me, not them! At a company I once worked for (who shall remain nameless for obvious reasons!), we released a rather large website update. In normal circumstances our procedures were excellent (well, […]
So as you can see, there are plenty of things that you have to think about when the time does come for you to launch your site. The main thing to remember is that your site will never be perfect, so it helps to launch it earlier than you’d like so you can make the required changes in order to give your customers the best possible experience.
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