It’s a major milestone moment for any small business. You’ve been through the fledgling stage, anxiously trying to secure seed funding and launch your business, then you’ve been through a period of growth, often overstretching yourself personally as you struggle to wear too many hats all at once. You’ve found great suppliers, made countless pitches […] … Read More »

As we move further into 2019, it's important to know what sort of trends will be happening in business over the coming year so we can be ready for them and adapt them to our business model. In this article we highlight a few of the things we think will be important to any size business in 2018=9. … Read More »

Business-to-Business (B2B) sales are very much different from consumer and retail sales. The process of getting it can be more complicated than usual. Instead of dealing with individuals, you need to deal with heads of departments, a procurement authority, or someone who has the final say on transactions. I this article we look at the importance of B2B lead generation and how you can go about capturing clients. … Read More »

You might think that using the in-built security that came with your computer is enough but with the advances that hackers make on a daily basis it's important to take as many steps as we can to keep our computer secure. In this article Katherine Kouba takes a look at some of the extra steps you can take to secure your business and personal data. … Read More »

If you're looking to expand your business in the New Year then you'll need to know what direction to take and surveys are a great way to find out what your customers are looking for. While you can set up a free survey on a variety of platforms, if you offer paid incentives you will get more responses and in this article we look at how you can run this type of survey. … Read More »

E-Commerce is a highly competitive field as similar products from different domains are at the distance of just a few clicks. To lower the chances of your customers moving to the next domain, you need to offer enticing options and this is where your website’s design comes into play. In this article we look at some fundamental rules your online store needs to follow. … Read More »

When you're running a small business it can be quite easy to think that you just need to set up a Facebook or Twitter account and that's enough to keep your customers happy but you need to keep track of certain things to understand whether these platforms are working for you. In this article David Webb takes a look at what metrics you need to keep an eye on and why. … Read More »

You might think you understand your business but there are some things that you could understand a little more in order to make you more aware of what is happening and what you can improve on. … Read More »

Starting up a franchise business is easier than putting up a traditional business because you are buying an established brand with loyal followers. This decreases the risk of failure because you are offering tried-and-tested products and services, which also eliminates the need to conduct market testing. While your franchisor will definitely help you with ads and promotion, you still have to learn how to effectively market your franchise business for more revenue. … Read More »

Disclaimer: This post is sponsored by PSECU, a Pennsylvania-based credit union. Engaging with employees helps make the office a more welcoming and friendly environment. People who feel welcomed and cared for will stick around longer and give more of an effort at their job, which is why many businesses are now focusing on employee wellness. […] … Read More »