Creating an online presence for your business or brand requires more than the ability to launch a one-page website that highlights the product or service you intend to promote. With eCommerce shopping and online storefronts becoming more popular and powerful than ever, understanding common web design failures is a must before moving forward with your own brand’s digital persona. By avoiding some of the most common web design blunders you can maximize your online reach without diminishing your opportunity to generate sales and revenue for your business.
No Mobile-Friendly Design
Creating a successful and thriving website today requires the ability to implement the latest design standards into each site that is launched. A website that is designed without mobile or tablet devices in mind is much more likely to fail than a website that caters to all users, regardless of the device they choose to browse the internet on. Keeping your website easy to use for mobile users with a responsive design is imperative for any type of website, automatically readjusting the site’s layout and design to fit the device type and browser size of the user attempting to access your site’s content or products.
Your Content is Too Difficult to Digest
Have you objectively attempted to access and read your website’s content as an outsider or as a user who is otherwise unfamiliar with your website and brand? How easy is it to digest the content you share? What type of audience do you want to appeal to with your content? Is your website’s content easy enough to digest for users who are new to the topic you are covering, or are you honing in on specialists and professionals in the industry you represent? How can you make your website’s content easier to read and digest for visitors who simply want to learn the basics of the topics you cover? Does your content feel relatable to the demographics you are attempting to reach? Which ways can you improve your content to ensure it does not confuse readers or those who have a genuine interest in learning more about your business, brand, and the products, services, or the content it offers?
Lack of Pricing Transparency
Displaying a clear pricing guide for the products, services, or content you provide is essential to retain the interest of your visitors and to increase your chances of generating sales and revenue. When a user accesses a website and is unable to quickly find the price of the item(s) they are interested in, they are more likely to seek out an alternative provider as their preferred solution. Showcase the price of your product(s) on homepages and landing pages wherever your product is visible online. The easier it is for a user to find the price of an item, the more likely they are to remain engaged in the content or information you are sharing about the product itself.
Your Website’s Navigation Setup is Not Optimal
How easy is it to navigate your website using a desktop computer, a mobile smartphone, or a travel tablet device? Is your website’s navigation system easy to identify and does it automatically readjust itself based on the device or screen size being used to browse online? Always ensure your website’s navigation bar or section is “above the fold”, or before the halfway point vertically when designing a website layout. The quicker a user can access buttons and additional links on a website, the less likely you are to lose them to an alternative source.
No Links to Stay in Touch
A website that does not promote an email newsletter subscription or additional social media pages is less likely to thrive in today’s fast-paced society. Not only is it highly recommended to launch an email newsletter subscription for your dedicated readers, but it is also ideal to share your social media pages to gain an even bigger following while garnering interest in your business and brand.
Understanding which web design flaws are most prevalent and avoidable helps to create an online presence of your own that is well-designed and well-received by visitors and prospective shoppers. With the right design for your website, increase your site’s appeal to the audience you want to reach, ultimately providing you with more opportunity to grow and scale your business as you continuously generate sales and revenue.