Establishing a dental practice in the UK is worth considering as more people embrace proper oral hygiene as part of self-care. IBISWorld data estimates that there are about 13,055 dental practices in the UK as of 2021.
There is a lot you should do as a dental practitioner to differentiate your brand from your competitors to increase its chances of success. If you wish to learn more about making your dental practice more successful, please consider the following four points.
1. Upgrade Your Dental Equipment
It is crucial to keep your dental equipment up to date to run a more successful practice. Outdated equipment looks clunky and will not inspire confidence in your patients. These pieces of equipment also typically fail to operate efficiently, causing discomfort for your patrons. As such, it might be challenging to retain your clients.
Furthermore, upgrading your dental equipment is worth considering if you struggle to find new parts for your equipment and your machines are no longer compatible with your computing systems.
2. Expand Your Services
People visit dentists’ offices for various concerns and problems, so it makes sense to establish a dental practice that caters to as many needs as possible. Expanding your range of services can strengthen your competitive position, help you offer more value to your target audience, and attract numerous prospective patients.
Consequently, consider expanding your services to include treating sleep disorders, doing periodontal surgery, placing implants, and providing a broad range of cosmetic dentistry services. However, remember that you might need to relocate to a bigger dental office or hire additional associates to make the expansion of your services feasible.
3. Engage Your Patients
Many experts agree that the most successful dental practices are detail-oriented when dealing with their patients, so it would be best to engage your patients through each interaction right down to the micro-moments.
The Oral Health Foundation estimates that nearly half of all UK adults fear dentists, so it is crucial to make your patients feel relaxed as soon as they walk through the door. For instance, a simple smile from the front desk anytime a client enters your dental office or a quick joke to put an uneasy patient at ease can go a long way to make your clients feel comfortable.
Also, many patients are anxious about the cost of significant dental work and may not be aware of the full breadth of services you offer and how they can benefit from them. Therefore, you can set aside a few extra minutes in each appointment to allow for conscious, open dialogue with your clientele that informs them and puts them at ease.
4. Offer Flexible Payment Options
Modern-day consumers prefer a wide range of options for everything, ranging from products to payment methods. Consequently, it is crucial to offer your patients a broad range of payment options so they will be increasingly inclined to return for continuing dental care and accept treatment recommendations.
Besides insurance coverage, ensure that your payment options include personal checks, debit, credit, and cash. In addition, accept unique financing options to ensure that your patients’ financial circumstances do not interfere with their dental health care decisions.