You've probably heard the saying "knowledge is power." Well, when it comes to business, data is knowledge. And in today's digital age, data is more important than ever before. If you're not using data to drive your business decisions, you're missing out on a … Read More »

Data analytics is an advanced area, which refers to analyzing big volumes of data to draw out conclusions in light of the objectives and goals of organizations. Analytics can structure a huge amount of regular as well as irregular data and arrive at insightful … Read More »

Collecting data about customers is a burgeoning field as the new customer-centric market takes off amid technological and data collection advances. It is clear that knowing your customer better is not just an advantage, it is now an essential component of successful marketing. … Read More »

Data analytics is the only way to deal with a cumbersome quantity of raw data to convert it into the most valuable insights. Similarly, it can give you a solution to sustain your business while delivering a quality customer experience. … Read More »

Knowing the ins and outs of your business is a huge challenge, but it is also the best – perhaps only – way to really understand what is happening within your company and how to grow it for the future. Therefore, being able to … Read More »

The movies often show us a sinister figure hunched over their laptop or computer. We see them typing furiously into the keyboard with figures and letters flying off the screen. Suddenly they yell, "I am in!" They are shown to break into some top … Read More »

Unless you have lived under a rock for the last five years, you will know that big data is a thing and it dominates business strategies from the UK to the Far East and the United States. It’s the new currency that everyone is … Read More »