All business owners know that social media marketing is important. You’ve set up your social media platforms, you’re posting regularly, but you’re still not seeing the results you want. Take your social media presence to the next level with these tips, that are for those who are already getting the basics right.
Approach Each Platform Differently
Each social media platform has a slightly different audience, who come with their set of rules and culture. To get the best of your social marketing, you should come at each platform with a different approach.
Twitter works well for short, targeted messages. Include a link back to your site for a more in-depth version of what you’re talking about. Facebook and LinkedIn work well with longer messages.
If you write an excellent blog post, this should go on your website. Share a shorter part of the blog, like the opening paragraph or some key quotes on your LinkedIn or Facebook. Post a link to the post on Twitter. On Instagram, share an image relating to the post.
Focus On Quality, Not Quantity
It is important to post on a consistent schedule, but don’t get too bogged down in finding something, anything to post. It’s important to post quality content, not just to put out something for the sake of it. Too much low-quality content looks like spam, and will put off your followers.
Good content doesn’t have to be long, but it does have to be relevant. Offer something of value to your reader. You can share advice, an offer or a discount. Share something light that is relevant to your business, that leads to you gaining shares. Share other people’s high-quality content too, as long as it is relevant to your reader.
Images are a great way to draw attention to the post you’re sharing. Images draw the eye amongst a lot of text only posts. Visuals can help your post to gain more shares and engagement. An appropriate image can boost a post, but again focus on quality. Don’t add an image for the sake of having one. Use a tool like Canva to create visuals in the right size for your social media platform.
Monitor Your Results
Don’t just share your content and forget about it. Monitor and evaluate your posts to see what impact it had. Tracking your posts like this means you can find out what works and what doesn’t.
By analyzing the results, you can find out which sort of posts generate the best ROI. Track metrics like total followers, like and mentions, engagement, impressions and website page visits generated by your social media.
Interact with your audience. Social shouldn’t just be one-way messages to advertise. Engage with and speak to your followers. Ask questions, and engage with the responses. Answer their questions, and take on any feedback they have for you. Audience engagement can help you to improve your business, as well as building a network of loyal, engaged customers who like and trust you.
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