Most businesses nowadays have started using videos as part of their marketing campaigns, and the ones that haven’t are likely giving serious thought towards doing so. Running a video marketing campaign is about more than just publishing the odd promotional video however, and it is about structuring a coherent strategy to market your businesses products or services.
Assuming you’re starting from scratch and would like to start structuring a video marketing campaign for the first time, here’s how you should do it:
Define The Goals That You Want To Achieve
Ask yourself what you would like your marketing campaign to achieve? It goes without saying that all said and done you’d probably want to improve your profits – but be a bit more specific than that. Would you like to build your brand? Channel traffic to your website? Increase the conversion rate of your website itself?
If you want to achieve multiple goals that’s possible too – as you’ll see a bit later.
Research Your Target Market
Once you know your goals, the next step is to define and research your target market. In other words: Who is it that you’re trying to market your business and its products or services to?
Try to group your target market as accurately as possible based on demographics such as age, location, gender, interests, and so on. Once you do, start to research that target market so you can find out what social media they frequent, what types of videos they watch, and what they respond to.
Build A Marketing Funnel
As mentioned previously you can use your video marketing campaign to achieve multiple goals – which is where your marketing funnel comes in. Based on your goals as well as your knowledge of your target market, you should be able to create a step-by-step funnel that encompasses awareness, interest, consideration, and ultimately leads to a purchase.
The goals that you defined earlier should fit into one stage of the funnel or other and for your campaign to be truly effective you should plan out the other stages as well. The research you carried out into your target market should be able to help you develop a plan for each stage, as you’ll understand the needs and desires of your market.
By the time you’re done with the steps outlined above, you should have a solid foundation for your video marketing campaign – certainly enough to get started. Over time you’ll definitely want to refine it further, especially as you start to publish videos and track their performance.
If you’re worried that creating marketing videos is going to be too complicated or expensive, you could try creating simple marketing videos in the form of slideshows. With the help of Movavi Slideshow Maker that will be easy, and you can quickly compile a slideshow based on a topic that feel would be good for your video marketing campaign.
Part of the reason why Movavi Slideshow Maker can be a big help is because it will act as a slideshow maker with music, animated transitions and other audiovisual elements. Adding these elements is easy with its help, and in just a few clicks you can apply effects, filters, add captions, and much more. In short you should be able to come up with simple yet compelling marketing videos that will let you jumpstart your campaign.
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