Are you an entrepreneur struggling to build the popularity of your business online? Today it seems like search engine rankings and website traffic are the driving factors behind whether or not your website will yield any fruit in an online world full of countless competitors. This is especially true now that Google is so adept at analyzing links and keywords to determine your rank in its search engine. Therefore, if your content is of low quality then the less popular you will appear online.
This also means that if customers don’t visit your website, you’re not going to be able to build your business. So, the question is: How do I increase web traffic to my website? There are a number of different ways, from link building to search engine optimization (SEO) but before you begin, it’s important to carry out a website audit in order to understand what your current position is and what you need to look at improving in order to grow your online presence. Once you’ve carried out your audit you can then use the techniques below to improve your online presence and increase your reach.
Links are the highways that connect web pages and websites. Detailed link analysis has shown that search engines can discover the various ways in which different pages are associated. Link building is, according to Forbes, a high-quality strategy involving well-researched, relevant and valuable content married to equally valuable links embedded in your content as a way to achieve viral reach. By so doing, your website will attract other inbound links.
If you feel as if your website is struggling with increasing popularity through important phrases and keyword terms, then it isn’t a bad idea to consider hiring an internet marketing company that can offer various link building services. Such companies can help you embed links on other websites and pages that will direct people back to your own website.
Another helpful thing to remember in link building is to remove broken links. The last thing someone wants is to reach a 404 page after clicking on a hyperlink or keyword, and it definitely does not help the image of your business; instead of fresh and up-to-date, broken links indicate neglect, negatively affecting your web traffic. So be sure to do some regular housekeeping to ensure that broken links are removed or replaced.
Search engine optimization refers to the process of maximizing the number of viewers who visit your website by making sure that your site appears listed as one of the top results in a search engine. SEO rankings are crucial to the success of your website, but improving the popularity of your website can appear daunting, especially if your business is just getting off the ground.
Another trick is getting users and viewers to stick around on your site and engage with the content, which is why usability has been emphasized as an important aspect of search engine optimization. In other words, your website needs to be user-friendly. One simple way of improving the learnability of your site for users is to create a style guide to not only optimize your business’s personality, but also to provide users with a consistent pattern which they can quickly learn to interact with.
Unfortunately, this step is all too often overlooked and when users spend too much time trying to figure out your website, they will become frustrated and go somewhere else. Remember, the goal is to keep them on your website so the chances increase for them to click around and read your published content.
This leads to another key aspect of search engine optimization–provide your reader with useful, relevant content to keep them engaged and coming back for more. This is referred to as “dwell time”; in other words, how much time a user spends on your site. This can also play a role in determining your SEO ranking, so make the content engaging, informative, and helpful.
What’s the Takeaway?
Being an entrepreneur can be stressful and intimidating, especially when it comes to the wide world of the web. However, link building will help you connect to neighbor companies, customers, and increase the traffic to your website. It is quite simple and does not take very much time at all. But if you still feel overwhelmed, be okay with hiring a company that can provide you with high-quality link building services.
The second tip is to be aware of search engine optimization, and be on the lookout for ways to bring uniformity to your website to improve learnability.